Giti Tire to Sponsor NHRA Racer Eric Latino

Posted on November 3, 2015

GITI Tire (USA) Ltd. will sponsor Eric Latino in the National Hot Rod Association’s (NHRA) upcoming season to help introduce the Giti name to American auto enthusiasts.

The company is currently building its first manufacturing facility outside of Asia in Chester County, South Carolina. The plant will produce passenger and light truck tires for the replacement and original equipment markets and is expected to begin production in 2017.

“We have been providing tires to American families for years and people don’t know about it.,” said Armand Allaire, executive vice president of sales and marketing for GITI Tire (USA) Ltd. “We have many loyal dealers and retailers that sell GT Radial and other company brands, but the company itself is not yet well known with the general public. This sponsorship of Eric and our recently announced sponsorship of the Rose Parade are first steps in building awareness for Giti as a company.”

With 70,000 members and more than 40,000 licensed competitors, the NHRA is a thriving leader in the world of motorsports. Attendance at NHRA events averages 100,000 persons per weekend.

A native of Toronto, Latino has been a successful competitor in Canadian motorsports for many years, including winning the Championship Points Award in 2012 in the Pro Modified Racing Association. He won the biggest Pro Mod race in North America at Englishtown, New Jersey.

This will be his second year of competition in the NHRA, having qualified in seven NHRA races this year. He reached the finals at this year’s Charlotte event and will be competing this coming weekend in Las Vegas.

Latino drives a 1969 Camaro powered by a BAE hemi engine with a Kobelco supercharger and Leahy fuel system, both tweaked by Al Billes. A Cynergy Composites body sits atop of the G-Force Race Cars product. The car has recorded sub six-second runs down the quarter mile at speeds over 240 mph.

The Giti logo will be centered on the hood of Latino’s car. In addition, his team’s tractor trailer rig is running on GT Radial heavy duty truck tires. The Giti logo will also be featured on the back of the trailer.

“I’m excited about playing a role in promoting Giti to American drivers,” Latino said. “They are a global company that has made a real commitment to America by building the plant in South Carolina. NHRA drag racing is a great way to promote the Giti name in the heartland of America.”

Related Topics: Eric Latino, Giti Tire (USA) Ltd., National Hot Rod Association

Comments ( 0 )
More Stories
TJ Anderson was the inspiration for TJ’s Team: More Than a Cape.
News Ricky Benton Enterprises and the No. 92 Car Get Ready to Roll

Peters, RBR returning to NCWTS action in NC Education Lottery 200 Truck to carry decal in support of More Than a Cape for pediatric cancer research

News Falken Celebrates Two Top-15 Finishes at the Nürburgring 24-Hours

The ADAC Zurich 24-Hour Race at the Nürburgring last weekend once again proved to be the toughest of endurance challenges. The Falken team overcame extreme weather conditions to complete the iconic race, with both cars finishing within the top 15 from a starting grid of 146 entrants.

News Porsche, BMW, Corvette Help Michelin Celebrate IMSA's Return to Mid-Ohio

Michelin celebrated the return of the IMSA WeatherTech SportsCar Championship to the Mid-Ohio Sports Car Course in Lexington, Ohio, with an exciting race which saw a great blend of speed, strategy and racecraft. The 11-turn, 2.258-mile circuit provided the first elevation changes and standard length race of the season of two hours, 40 minutes.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!