Giti Creates Website for its Dealer Program

Posted on March 10, 2016

Giti Tire (USA) Ltd. has launched a website to support its GT Radial Smart Program that provides marketing support funds, online training, and point-of-sale materials for participating dealers.

To start using the site,, Giti wholesalers and direct retailers should contact their regional sales manager to receive log-in details. The program is available to U.S. tire dealers who carry GT Radial passenger and light truck tires.

“The GT Radial Smart Program is designed to help our dealers reach more customers, push sales, and be smart about tires and business,” says Joe Anzelmo, senior manager of marketing, advertising, and promotions for Giti.  “The website will help our dealers more efficiently utilize the program and thus work smarter.”

For GT Radial wholesalers and direct retailers, the GT Radial program provides a 2% accrual on their invoices, which can be used for promotions such as Internet ads, billboards, newspaper ads, TV/radio spots, dealer events, and more. Up to 25% of these marketing support funds can be used to purchase point-of-sale (POS) materials, plus item such as T-shirts, hats, and sunglasses.

To participate, at least one employee must complete all the PCR/LTR training modules in the GT Radial online training program,

All participating dealers may receive a GT Radial marketing kit that includes: one tire stack cover, one tire stand, two window decals, six tire inserts, and 10 product catalogs. POS merchandise can be obtained by participating wholesalers and dealers through the program website. In addition, a light box which can be requested through the regional sales manager.

The GT Radial Smart Program enables wholesaler’s customers (associate dealers) to earn $1 cash credit per tire when they buy 100-250 units in a quarter, $1.50 per tire for 251 to 500 units per quarter, and $2 per tire for more than 500 units per quarter.

To get started, associate dealers must sign a confidentiality agreement, submit an opening order of 24 tires to their distributor, display GT Radial POS from their marketing kit (if kit is requested), and have at least one employee from the store complete all the modules in the GT Radial online training program. Sales associates get a free GT Radial backpack with completion of the training modules.

A premium signage program also is available for associate dealers who purchase a minimum of 500 units per quarter per store. There is a limit of one sign per store.

For more information about Giti, please visit For the dealer program, visit

Related Topics: associate dealer program, Giti Tire (USA) Ltd., GT Radial Smart Program, new website

Comments ( 0 )
More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!