TIA Outlines a Plan to Improve Efficiency of Tire Recalls

Posted on March 15, 2016

The Tire Industry Association (TIA) is advocating an electronic identification system to improve the efficiency of future tire recalls, saying it would be the "most significant factor" in updating the current system.

TIA outlined a "TIN to VIN" system in comments it submitted to the National Highway Traffic Safety Administration (NHTSA) in response to an Advance Notice of Proposed Rulemaking (ANPRM) and request for public comment on "Updating Means of Providing Notification [to consumers] and Improving Efficacy of Recalls." Read the full text of TIA's comments here.

While TIA recognizes the importance of notifying owners when a tire recall becomes necessary, the association is focused on the recovery process in the comments. TIA notes that improved notification processes are necessary in order to remove defective tires from the highway, but in the context of recalled tires, TIA believes electronic identification will be the most significant factor in improving recall efficacy and effectiveness.

In response to the recently passed FAST Act that reinstates mandatory tire registration, TIA convinced Congress to add SEC. 24334, which requires the Secretary of Transportation to conduct a study to examine the feasibility of requiring tire manufacturers to include electronic identification on every tire to reflect the information currently contained in the tire identification number.

"By incorporating technology into the tire registration and recall recovery systems, retailers could easily and accurately scan every tire that is sold. The TINs could then be automatically recorded in a database and human error dramatically reduced. If the TIN was permanently linked to the Vehicle Identification Number (VIN) and therefore, the most current registered owner, it will be much easier to notify the owners of defective tires even after address or title changes."

TIA refers to this concept as “TIN to VIN”.

TIA also suggests that a "TIN to VIN" system be mandated, and all of the tire registration data collected and stored by a single third party designee.

Utilizing an independent designee would eliminate concerns about personal privacy as well as the registration data being used by the manufacturers for marketing purposes. TIA says another benefit of electronic identification linked to a centralized recall database in a TIN to VIN system would be that it would allow service providers to identify recalled tires during the course of normal tire service and maintenance.

TIA suggests that TIN to VIN also be required of used tire dealers to close another loophole in the recovery process.

“TIA is confident that when a TIN to VIN system for tire registration is combined with electronic identification, the recovery rate for recalled tires can be significantly improved.”

TIA also is encouraging that vehicle inspection programs be reinstated in every state. If motor vehicles were required to pass an annual inspection, the inspector could scan the electronic identification and immediately determine if any of the tires on the vehicle or the spare were subject to recall.

“Although the Association remains disappointed that the political system enabled mandatory tire registration to become law at some point in the future, we are totally focused on making sure the emphasis stays on recall recovery,” says Roy Littlefield, TIA executive vice president. “While we recognize that tire registration is important, the primary goal must be to remove defective tires from the highway. TIA is confident that electronic identification is the first step towards that goal.”

For more information about TIA, visit

Related Topics: NHTSA, Roy Littlefield, TIA, tire recall, tire registration

Comments ( 0 )
More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!