Based on Attendance, Reifen 2016 Is a Success

Posted on May 27, 2016
According to show organizers, 29% of the visitors came from the tire retail sector.
According to show organizers, 29% of the visitors came from the tire retail sector.

Attendance for the 2016 Reifen International Trade Fair just missed surpassing the record 20,000 attendees at Reifen 2014. But it almost reached the 20,000-visitors mark.

A record number of exhibitors were on hand, however. There were 675 exhibitors from 43 countries in Essen, Germany, from May 24-27. The exhibitors included the four largest tire manufacturers in the world: Bridgestone Corp., Groupe Michelin, Goodyear Tire & Rubber Co., and Continental AG.

The trade fair was "a huge hit with exhibitors and visitors alike," according to Oliver Kuhrt, managing director of Messe Essen. "I am pleased with the exceedingly positive response of many exhibitors, who are already making plans for Reifen 2018 in parallel with Automechanika."

Among countries outside Germany, Italy was the country from which the second-most attendees came, followed by France, Belgium, the United Kingdom and Poland. The largest percentage increase in visitors to the Essen Trade Fair came from Asia.

According to survey responses, close to 80% of exhibitors intend to take part in Reifen 2018. In addition, 90% of the visitors said they are planning to attend Reifen 2018, which will take place in parallel to Automechanika in Frankfurt Sept. 11-15.

Here are more numbers, courtesy of Reifen trade fair organizers:

* 30% of the visitors came from the tire servicing sector.

* 29% came from the tire retail sector.

* 90% of the visitors were decision-makers with responsibility for purchasing/procurement.

All in all, 89% of the trade show visitors gave Reifen 2016 a positive rating, a slight increase compared to the previous event.

For more information, visit or You also can check out these links:

"Reifen Will Be Staged with Automechanika in Frankfurt in 2018."

"Reifen 2014 Has Record-Breaking Attendance."

Related Topics: Oliver Kuhrt, Reifen 2016, Reifen 2018, Trade show

Comments ( 0 )
More Stories
Prior to working at Hennessy, Mark Earl had served at Danaher Corp.
News Mark Earl Will Lead Nokian's Growth Strategy in North America

Mark Earl is joining Nokian Tyres plc and will be in charge of implementing the tire company's growth strategy in North America. Earl, the current president of Hennessy Industries Inc., will serve as vice president of the Americas Business Area for Nokian.  

Currie Pierce co-owns Hill’s Tire and Auto Service, which recently added no credit needed financing to its customer payment options. He is pictured with office employees (from left): Demi Parker, Gina Prince and Sam Babb.
Article Second-Tier Financing Is Helping Dealers Find New Markets and More Profits

There’s a segment of your potential customers with poor credit and without cash to buy tires. That leaves you in the position of either not selling them tires or working with them to secure alternative financing.

TBC says the new Sailun S668 regional all position tire is ideal for use on multi-axle and spread-axle trailers. 
Product TBC Adds Sailun S668 for Severe Trailer Applications

TBC Brands LLC has introduced the Sailun S668 regional all position tire for use in the most severe trailer applications.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!