Point S Canada held its first annual congress June 1-2, 2016, and celebrated the growth of Point S Development in North America. The company says it is ahead of schedule in introducing the brand in both Canada and the U.S.
They plan to rebrand 60 more by year end and reach 350 revamped points-of-sale in total.
“We are very proud of the work made by our North-American colleagues”, said Bouquet. “The rebranding of their points-of-sales is very qualitative and we are glad to see that our banner is so well represented on the American continent.”
He also underlined the achievement of Point S North America in marketing and purchasing domains with efficient advertising campaigns in various media. The brand is using “No Stress, with Point S” in these sell-out campaigns, through a trade marketing program, Point S preferred suppliers, and their brands.
The growth in the first year allowed Point S to confirm its objective: become the third largest independent tire dealer network in North America within 2020.
Read more of the plans for Point S in the U.S.:
See photos of Tire Factory stores rebranded as Point S: