Retail

Point S Is on Track to Become 3rd Largest Independent Network by 2020

Posted on June 13, 2016

Point S Canada held its first annual congress June 1-2, 2016, and celebrated the growth of Point S Development in North America. The company says it is ahead of schedule in introducing the brand in both Canada and the U.S.

Nearly a third of the U.S. and Canadian stores that have joined Point S in the last year have rebranded with the Point S name.
Nearly a third of the U.S. and Canadian stores that have joined Point S in the last year have rebranded with the Point S name.
Fabien Bouquet, CEO of Point S international HQ and Point S North America, said in one year the Canadian and American master franchisees (respectively Unimax group and Tire Factory Inc.) have already rebranded 290 points-of-sales with the Point S name among the 800 retail locations both networks are representing.

They plan to rebrand 60 more by year end and reach 350 revamped points-of-sale in total.

“We are very proud of the work made by our North-American colleagues”, said Bouquet. “The rebranding of their points-of-sales is very qualitative and we are glad to see that our banner is so well represented on the American continent.”

He also underlined the achievement of Point S North America in marketing and purchasing domains with efficient advertising campaigns in various media. The brand is using “No Stress, with Point S” in these sell-out campaigns, through a trade marketing program, Point S preferred suppliers, and their brands.

The growth in the first year allowed Point S to confirm its objective: become the third largest independent tire dealer network in North America within 2020.

For more information on Point S in the U.S., visit www.joinpointstire.com. For more information on Point S in Canada, visit www.point-s.ca/en/joinpoints.

Read more of the plans for Point S in the U.S.:

Tire Factory Dealers Get to the Point: Conversion to Point S Dominates Annual Meeting

Tire Factory’s New CEO Outlines 3 Paths to Growth

A Solar-Powered Tire Store Opens in Montana

See photos of Tire Factory stores rebranded as Point S:

Photos: 2016 Tire Factory Dealer Meeting

Related Topics: Canada, Fabien Bouquet, Point S, Tire Factory

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