Retail

Need Marketing Help? AAPEXedu Is the Answer

Posted on July 27, 2016

The Automotive Aftermarket Products Expo (AAPEX) is placing a big focus on marketing, branding, and customer relationships in its educational sessions as part of AAPEXedu 2016.

Here's the lineup of sessions for the marketing, branding, and customer relationships track. AAPEXedu is organizing its classes into five tracks. The four other tracks are: connected car opportunities, sales and purchasing, industry trends, and service professionals program.

Sessions in the AAPEXedu marketing, branding and customer relationships track will include:

  • Next generation marketing: successfully positioning a brand or service with the millennial buyer;
  • CRM is not a 4-letter word (Getting ROI from CRM);
  • The digital seller: how to make the internet your best friend and dramatically increase sales success;
  • How to become the Wikipedia of the industry to build your brand, business, and bottom line;
  • Content marketing: story telling that brings bigger revenues with less selling;
  • Customer experiences: start showing. Quit telling; and
  • No! Really! What is your competitive edge?

A general session address by retired U.S. Air Force Gen. Michael Hayden, former director of the Central Intelligence Agency and National Security Agency, will round out the 2016 AAPEXedu program. Hayden will speak from 8 a.m. to 8:50 a.m. (PST) on Nov. 2, at the Venetian in Las Vegas. The AAPEX General Session is free to all AAPEX attendees and no pre-registration is required.

The AAPEXedu program starts on Oct. 31 and runs throughout AAPEX, Nov. 1 through Nov. 3, at the Sands Expo in Las Vegas. All sessions are accredited by the University of the Aftermarket toward the Automotive Aftermarket Professional and Master Automotive Aftermarket Professional designations.

All AAPEXedu sessions are offered at no cost to AAPEX attendees. Attendees are asked to register to reserve a seat in the classes they plan to attend as many sessions will fill up quickly. To register, visit www.aapexshow.com/newse.

AAPEX 2016 is expected to feature more than 2,200 exhibitors and 45,000 targeted buyers. Approximately 160,000 automotive aftermarket professionals from more than 140 countries are projected to be in Las Vegas during AAPEX. For more information, visit www.aapexshow.com.

Related Topics: 2016 AAPEX, AAPEXedu sessions, branding, marketing, training

Comments ( 0 )
More Stories
European tire shows are reaching a crisis point! Here we have Germany’s Reiffen Essen trade show, the Autopromotec in Italy and the Tire Technology Expo in Germany.
Article Saturation Point Danger for Tire Shows in Europe

With the Specialty Equipment Market Association (SEMA) Show due to take place this month in Las Vegas, which has to be one of (if not the) largest of its kind in the world, I thought it was the perfect time to take a step back and get an overall picture of what is currently happening in the tire show arena in Europe.

A special pre-event European Press Conference for Tire Cologne was staged by Koelmesse GmbH late last year.
News Tire Cologne Will Address Many Important Industry Segments

The Tire Cologne has posted a schedule of events for its first trade fair, to be held in May 29 through June 1, 2018, in Cologne, Germany. Although billed as "a trade fair for tires and wheels," it is really more than that, according to show organizers.

Nokian introduced the latest version of its all-weather tire, the WR G4, to dealers at a ride-n-drive near Denver, Colo.
News Nokian Introduces Next-Generation All-Weather and Winter Tires

Nokian Tyres plc has unveiled three next-generation products: the WR G4 all-weather tire and the studless Hakkapeliitta R3 and R3 SUV winter tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!