Alpio Barbara of Redwood General Tire is MTD's 2016 Tire Dealer of the Year

Posted on September 15, 2016

Alpio Barbara, owner and president of Redwood General Tire Service Co. in Redwood City, Calif., is Modern Tire Dealer’s 2016 Tire Dealer of the Year.

Alpio Barbara is only the second single-store owner to be named Modern Tire Dealer's Tire Dealer of the Year. (photo: J. Ennis Kirkland)
Alpio Barbara is only the second single-store owner to be named Modern Tire Dealer's Tire Dealer of the Year. (photo: J. Ennis Kirkland)
 Barbara operates one of the busiest single-store tire businesses in the country. It generates $12 million in sales each year, with the bulk of those sales — $10 million — attributed to the retail side of the business.

Redwood General Tire also does a little more than $1 million in commercial business and less than a million as a tire wholesaler to small, mom-and-pop auto repair shops and service stations.

All of those sales are generated from a 10,000 square-foot store that sits on one acre of land on the San Francisco Peninsula. Barbara is only the second tire dealer with a single-store business to be named MTD’s Tire Dealer of the Year. (The first was Barry Steinberg, who won the first Tire Dealer of the Year award in 1993.)

“Alpio is a hands-on leader who’s not frightened by all the changes disrupting our industry,” says Greg Smith, publisher of Modern Tire Dealer. “He embraces change and is unrelenting in his pursuit of providing superior customer service, and expects the same commitment from his employees.”

Barbara’s career in the tire industry began in 1969, and he joined Redwood General Tire on July 8, 1985, as a partner in the business with Dave Redfern. Redfern’s father Ernie founded the tire dealership in 1957.

A $9,500 donation from Modern Tire Dealer and Barbara’s suppliers will be made in Barbara’s name. The donation will be split between two charities: the San Mateo County Sheriff’s Association League and the Kainos Home and Training Center for the Developmentally Disabled. The participating suppliers are: ACDelco; American Tire Distributors Inc.; Automotive Parts Services Group; Bridgestone Affiliated Retailer Nationwide Network; CarQuest, a division of Advance Auto Parts Inc.; City Auto Supply; Continental Tire the Americas LLC; Cooper Tire & Rubber Co.; Falken Tire Corp.; Hankook Tire America Corp.; Hunter Engineering Co.; Independent Tire Dealers Group LLC; Michelin North America Inc.; Pirelli Tire North America Inc.; Tire Industry Association; Tire’s Warehouse Inc.; Worldpac Inc.; and Yokohoma Tire Corp.

Barbara is the 24th independent tire dealer in the country to receive the award. He joins an impressive list of industry icons who have been named Tire Dealer of the Year, including Bruce Halle, chairman of Discount Tire and America’s Tire, and last year’s winner, Ricky Benton, owner and president of Black’s Tire Service Inc.

Read MTD’s cover story on Barbara here, and check out the digital edition of our September 2016 issue here.

Share your congratulations with Barbara and the Redwood General Tire team on MTD's Facebook or Twitter accounts. Use the hashtag #TDOY.

Related Topics: Alpio Barbara, MTD Tire Dealer of the Year, Redwood General Tire

Comments ( 1 )
  • Howard Fleischmann

     | about 2 years ago

    Congrats Alpio, You are a true leader in our industry and I'm excited to see you and your team get acknowledgement for all you do.

More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!