Hankook Showcases Laufenn Brand at SEMA Show

Posted on November 1, 2016

Hankook Tire America Corp. is showcasing its Laufenn brand in Booth #43081 at the Specialty Equipment Market Association (SEMA) Show this week in Las Vegas.

The Laufenn brand features five tire models to meet a variety of consumer needs:

Laufenn S FIT AS
Laufenn S FIT AS

* S FIT AS -- The ultra-high performance all-season S FIT AS provides optimum handling and grip in as well as driving comfort.

* G FIT AS -- The high performance all-season G FIT AS provides all-season ability along with long tread life.

* X FIT HT -- The all-season X FIT HIT is designed for SUV, CUV and light truck drivers who desire a comfortable and composed on-road ride.

* X FIT AT -- The all-terrain, all-season X FIT AT provides performance for both on-road and off-road conditions.

* I FIT Ice – The winter studdable I FIT Ice provides performance and comfort in snow and ice covered road conditions.

"The significant success of the Laufenn brand in just two years demonstrates the market appeal for a high performance global tire brand that meets the needs of sensible drivers,” says Hee Se Ahn, president, Hankook Tire. “Hankook is committed to the diverse needs of drivers, and the outstanding performance and style of the Laufenn brand fills a unique space in the global tire market.”

Related Topics: 2016 SEMA Show, Hankook Tire America Corp., new tires

Comments ( 0 )
More Stories
The first week of July 2018 will mark the launch of TireHub, the joint distribution project of Goodyear and Bridgestone.
News TireHub Gets the Green Light From Regulators

TireHub LLC is a go. The joint venture for passenger and light truck tire distribution between Goodyear Tire & Rubber Co. and Bridgestone Americas Inc. will begin serving customers the first week of July.  

This is just a sample of Haltec's valve offerings.
News Tire Cologne Showcases Tools for Tire Store Profitability

John Stone, who pens Modern Tire Dealer's European Notebook column, didn't cover every inch of The Tire Cologne, held May 29-June 1, 2018, in Cologne, Germany. It just seems like it.

News Nokian Is Adding Capacity for Passenger Tires

Nokian Tyres plc is increasing production capacity for passenger car tires at its factory in Nokia, Finland, by approximately 30%. The tire maker will hire 80 new employees and run nine additional shifts each week.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!