Retail

Hankook Showcases Laufenn Brand at SEMA Show

Posted on November 1, 2016

Hankook Tire America Corp. is showcasing its Laufenn brand in Booth #43081 at the Specialty Equipment Market Association (SEMA) Show this week in Las Vegas.

The Laufenn brand features five tire models to meet a variety of consumer needs:

Laufenn S FIT AS
Laufenn S FIT AS

* S FIT AS -- The ultra-high performance all-season S FIT AS provides optimum handling and grip in as well as driving comfort.

* G FIT AS -- The high performance all-season G FIT AS provides all-season ability along with long tread life.

* X FIT HT -- The all-season X FIT HIT is designed for SUV, CUV and light truck drivers who desire a comfortable and composed on-road ride.

* X FIT AT -- The all-terrain, all-season X FIT AT provides performance for both on-road and off-road conditions.

* I FIT Ice – The winter studdable I FIT Ice provides performance and comfort in snow and ice covered road conditions.

"The significant success of the Laufenn brand in just two years demonstrates the market appeal for a high performance global tire brand that meets the needs of sensible drivers,” says Hee Se Ahn, president, Hankook Tire. “Hankook is committed to the diverse needs of drivers, and the outstanding performance and style of the Laufenn brand fills a unique space in the global tire market.”

Related Topics: 2016 SEMA Show, Hankook Tire America Corp., New tires

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