Retail

Hankook Is Happy With Laufenn's Progress

Posted on November 4, 2016

Hankook frames its Laufenn brand around messaging of a simple style that's sensible, but also a capable and confident performer.
Hankook frames its Laufenn brand around messaging of a simple style that's sensible, but also a capable and confident performer.
Two years after the debut of the Laufenn tire brand, Hankook Tire America Corp. officials say the products are meeting sales and volume expectations, and dealers are satisfied.

“So far we’re very happy with the growth,” says Shawn Denlein, senior vice president of sales for Hankook Tire America Corp. The tire maker launched the Laufenn brand in the U.S. at the 2014 Specialty Equipment Market Association (SEMA) Show, and Denlein boasted of its progress during an event at the 2016 SEMA Show.

Shawn Denlein says Hankook will continue to support its Laufenn dealers at the point-of-purchase.
Shawn Denlein says Hankook will continue to support its Laufenn dealers at the point-of-purchase.
Hankook dedicated its booth space exclusively to the Laufenn brand, and its signature purple and white colors. All five products in the lineup were on the display: an ultra-high performance tire, an all-season touring tire, two SUV and light truck tires, plus a studdable winter tire.

Denlein reaffirmed the plan the company set out when the brand was launched, “Our vision is to develop Laufenn into a global Tier 2 product.”

For more information, visit www.laufenn.com.

For more on Hankook’s status report from the SEMA Show, see: Hankook’s Plan: To Remain Focused on Its Dealers.

Related Topics: 2016 SEMA Show, Hankook Tire America Corp., Laufenn, SEMA, SEMA Show, Shawn Denlein

Comments ( 1 )
  • Nick

     | about 2 years ago

    The Laufenn Brand has been great for us! Unfortunately, we have stopped stocking Hankook because a lot of Dealers are giving away the Hankook line and that makes it hard to stay in business!

More Stories
The ATEQ VT31 features an easy-to-read display; user-friendly navigation and command buttons; and vehicle make, model and year look-up.
News ATEQ VT31 Can Read 100% of TPMS Sensors

ATEQ TPMS Tools LC has a new TPMS sensor activator and reader available in North America: the VT31. It is designed to read 100% of TPMS sensors. 

Soo Il Lee will become the next CEO and president of Hankook. He's worked for the tire maker for 30 years.
News Hankook Names Soo Il Lee CEO and President

Hankook Tire Co. Ltd. has named Soo Il Lee CEO and president. He will serve alongside existing CEO Hyun Bum Cho.

The Ecsta PA51 will replace two tires: the Ecsta 4X II and Ecsta PA31.
News Kumho Will Release New Tires and Boost Sports Marketing in 2018

Kumho Tire USA Inc. is building on double-digit growth in passenger and light truck sales in 2017 with new products for the marketplace and social media marketing campaigns aimed at sports fans in 2018.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!