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Goodyear Tires Spruce Up the 2017 Cotton Bowl

Posted on January 2, 2017
Artist Blake McFarland sculpted a Bronco and a Badger out of 500 Goodyear tires. The mascots represent the 2017 Goodyear Cotton Bowl Classic participants.
Artist Blake McFarland sculpted a Bronco and a Badger out of 500 Goodyear tires. The mascots represent the 2017 Goodyear Cotton Bowl Classic participants.

When the 2016 NCAA college football regular season and conference tournaments ended, there were two undefeated teams: the Alabama Crimson Tide and the Western Michigan Broncos.

Alabama won its semi-final College Football Playoff game on Dec. 31. Western Michigan, the Mid-American Conference champion, pits its 13-0 record against the Big 10's 10-3 Wisconsin Badgers Monday, Jan. 2, at noon ET in the Goodyear Cotton Bowl Classic. The game will be played at AT&T Stadium in Arlington, Texas, and shown on ESPN. Aerial scenes will be provided by -- you guessed it -- the Goodyear blimp.

Despite their records, Wisconsin is ranked 8th in the country, Western Michigan 12th.

Goodyear is an official partner of the College Football Playoff tournament. As a member of the "New Year's Six" -- the top bowl games included in the College Football Playoff Semifinal rotation -- the Goodyear Cotton Bowl Classic will host a top matchup annually, including a College Football Playoff Semifinal in 2018.

For this year's event, Goodyear commissioned two life-size sculptures of the respective mascots for the University of Wisconsin-Madison and Western Michigan University. Artist Blake McFarland used 500 Goodyear tires to make the 6-foot 5-inch works of art.

McFarland took 300 hours to complete the sculptures, which weigh roughly 400 pounds each.

Related Topics: Goodyear blimp, sports marketing

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