Suppliers

Goodyear Tires Spruce Up the 2017 Cotton Bowl

Posted on January 2, 2017
Artist Blake McFarland sculpted a Bronco and a Badger out of 500 Goodyear tires. The mascots represent the 2017 Goodyear Cotton Bowl Classic participants.
Artist Blake McFarland sculpted a Bronco and a Badger out of 500 Goodyear tires. The mascots represent the 2017 Goodyear Cotton Bowl Classic participants.

When the 2016 NCAA college football regular season and conference tournaments ended, there were two undefeated teams: the Alabama Crimson Tide and the Western Michigan Broncos.

Alabama won its semi-final College Football Playoff game on Dec. 31. Western Michigan, the Mid-American Conference champion, pits its 13-0 record against the Big 10's 10-3 Wisconsin Badgers Monday, Jan. 2, at noon ET in the Goodyear Cotton Bowl Classic. The game will be played at AT&T Stadium in Arlington, Texas, and shown on ESPN. Aerial scenes will be provided by -- you guessed it -- the Goodyear blimp.

Despite their records, Wisconsin is ranked 8th in the country, Western Michigan 12th.

Goodyear is an official partner of the College Football Playoff tournament. As a member of the "New Year's Six" -- the top bowl games included in the College Football Playoff Semifinal rotation -- the Goodyear Cotton Bowl Classic will host a top matchup annually, including a College Football Playoff Semifinal in 2018.

For this year's event, Goodyear commissioned two life-size sculptures of the respective mascots for the University of Wisconsin-Madison and Western Michigan University. Artist Blake McFarland used 500 Goodyear tires to make the 6-foot 5-inch works of art.

McFarland took 300 hours to complete the sculptures, which weigh roughly 400 pounds each.

Related Topics: Goodyear blimp, sports marketing

Comments ( 0 )
More Stories
Article

You’ve Got Email: It’s Still the Way to Go to Market, Digitally Speaking

Remember email? Sometimes in the communication that is texting, tweeting or ‘Snapchatting,’ email is taken for granted. Facebook is great for sharing your thoughts and feelings to everyone you have friended, but email is more targeted, especially when used for business. You might say it is even more personal than Facebook because it is designed for interaction between two people or among a small group of people.

Drew Howlett from Falken says developing the right M/T tire is critical. “There are too many other competitive products on the market to have any weaknesses.”
Article

M/T Tires are Having a Moment: Consumer Demand Is Blurring the Lines

There are off-road warriors who never let their vehicles or mud-terrain tires touch pavement. There are others who like to occasionally play in the dirt, but need their fun vehicles to do double duty to go to work or school. And increasingly, there are drivers with lifted trucks and mean-looking tires who chase the aesthetic more than the lifestyle their vehicle portrays.

News

Tireco's Milestar Brand Launches Responsive Website

Tireco Inc.'s new mobile responsive website for Milestar tires is designed to showcase updated news, features and available tire sizes while serving as a hub for consumers to interact with the Milestar brand.

Kenda newcomer Chris Tolbert will help expand the Traction Dealer Network.
News

Chris Tolbert Joins Kenda USA

Tire industry veteran Chris Tolbert has joined Kenda USA's North American Automotive Business team as director of business development. His assignment: help accelerate Kenda’s sales and brand awareness in the PCR and LTR segments.

The new Gabriel training menu is divided into two sections, one for light vehicle training and one for heavy-duty training. Both sections include a series of training videos for dealers and installers to better sell and install Gabriel shocks and struts.
News

Gabriel Website Offers Training Resources

Ride Control LLC has launched its Gabriel website training menu with a series of training options as an expansion of its Answerman technical service offerings. This includes videos, technical bulletins, online catalogs and FAQs for both light and heavy-duty vehicles.

News

Hankook Suffers Sales Slowdown in 2Q 2017

Hankook Tire Co. Ltd. posted income before taxes of 3.1 trillion won on net sales of nearly 17.3 trillion won for the second period ended June 30, 2017. That compares to income of 2 trillion won on sales of 16.4 trillion won for the same period in fiscal 2016.

News

Alliance Updates Its Website

Alliance Tire Group (ATG) has redesigned its website with features it says will help tire dealers and equipment owners find tires based on segment, application, tread pattern or size.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!