Service

Meineke Is Banking on a Data-Driven Relationship With Consumers

Posted on January 5, 2017

Meineke Car Care Centers LLC has spent two years developing a broad technology platform to connect consumers with its repair centers. The goal: offer a seamless integration of car, driver and car care partner.

“The days of customers coming to one specific brand of repair shop because they have no choice are over,” says Danny Rivera, president of Meineke Car Care Centers. “With the average car age at 11 years, the inclusion of technology in vehicles creates an opportunity for a seamless repair and maintenance experience so vehicles can continue to safely operate for years to come.

“Customers have grown to expect convenient service at the touch of a button and that desire for convenience has translated to the automotive care industry. The expectation of convenience means we can reduce barriers to vehicle service by creating programs that promote convenience, like providing service reminders, diagnosing potential issues, scheduling appointments and offering driver performance monitoring and reports."

To do all that, Meineke has launched four separate programs over the last 18 months: a new website, www.Meineke.com; a new mobile app; a new Meineke Rewards program; and the Meineke Revvy, a vehicle connectivity system that alerts drivers if maintenance or repairs are needed.

Meineke is a division of Driven Brands Inc. For more information, visit www.meineke.com.

Related Topics: Danny Rivera, Meineke, Meineke Revvy

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