Suppliers

Baratta To Retire From Bridgestone March 1

Posted on January 9, 2017

John Baratta, president of consumer replacement tire sales in North America for Bridgestone Americas Inc., will retire March 1. The 34-year Bridgestone veteran will be replaced by Erik Seidel, who joined the tire company in 2013.

Baratta was a tire sales manager when he joined Firestone in 1983. He retires as the head of consumer replacement tire sales for the U.S. and Canada.
Baratta was a tire sales manager when he joined Firestone in 1983. He retires as the head of consumer replacement tire sales for the U.S. and Canada.
Baratta joined Firestone Tire & Rubber Co. in 1983 as a tire sales manager in Charleston, S.C. Over the next two decades, he ascended through the ranks of the Bridgestone consumer tire business, and in 2008, he assumed his current position as president of consumer replacement.

“John has been an outstanding member of our team, and his contributions to the consumer tire group have been fundamental to the growth and success of Bridgestone Americas,” says TJ Higgins, president of the integrated consumer tire division,U.S. & Canada, for Bridgestone Americas Tire Operations LLC. “We wish John the very best in retirement and are excited for Erik to take on this role. Erik shares John’s passion for our customers, and he is the right person to build upon the success of John’s leadership.”

Seidel has a diverse background that encompasses brand marketing, manufacturing and sales. He joined Bridgestone in 2013 as vice president of brand marketing for the consumer tire business. In that role, Seidel led the company’s brand-building efforts, developing breakthrough product launches, including the introduction of the company’s DriveGuard run-flat tire line.

Seidel will be promoted to president of consumer replacement tire sales effective March 1.
Seidel will be promoted to president of consumer replacement tire sales effective March 1.
In June 2015, Seidel was promoted to his current position of vice president of consumer replacement tire sales to work alongside Baratta. The company says Seidel has successfully delivered growth and driven new product development across North America, and has delivered new tools and technologies such as TireConnect and the side-by-side selling tool to help dealers engage with consumers online and ultimately drive sales.

“Erik has quickly demonstrated his ability to strengthen relationships, build trust and drive growth,” says Baratta. “I am excited for him to take on this role and have full confidence that his leadership will allow Bridgestone to achieve our vision of becoming an indispensable business partner.” 

Prior to joining Bridgestone, Seidel worked at Kimberly-Clark Corp., where he managed a number of brands including Viva Towels, the Scott brand and the Huggies brand of diapers and wipes.

He earned a bachelor’s degree in mechanical engineering from the Massachusetts Institute of Technology and a MBA and a master’s degree in manufacturing management from Northwestern University.

For more company news, visit www.BridgestoneAmericas.com.

Related Topics: Bridgestone, Erik Seidel, John Baratta, retirement

Comments ( 0 )
More Stories
Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

(From left to right) Dan King, Tire Warehouse Inc.; Gary Longerbeam, Monro Muffler Brake Inc.; and Shawn Denlein, Hankook Tire America Corp., enjoy the opening night reception.
Article

Hankook Gains Ground on its Goals

Continued growth in the U.S. and Canadian markets will be the key for Hankook Tire Co. Ltd. to reach its self-imposed goal of being the industry’s fifth largest tire company by 2020. This is the message about 80 key distributors and dealers of Hankook-branded tires were told at the company’s annual Partner’s Day Meeting in Los Cabos, Mexico, last month.

Nexen's updated sponsorship of Manchester City now includes the double-winning Manchester City Women's Team.
News

Nexen Sees a Marketing Opportunity — on a Sleeve

Nexen Tire Co. Ltd. has created a first-of-its-kind partnership with an English Premier League club. The tire company will be the Official Sleeve Partner of the Manchester City Club, and the Nexen logo will appear on the club's uniform sleeve for all league games in the 2017-2018 season.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!