Suppliers

Baratta To Retire From Bridgestone March 1

Posted on January 9, 2017

John Baratta, president of consumer replacement tire sales in North America for Bridgestone Americas Inc., will retire March 1. The 34-year Bridgestone veteran will be replaced by Erik Seidel, who joined the tire company in 2013.

Baratta was a tire sales manager when he joined Firestone in 1983. He retires as the head of consumer replacement tire sales for the U.S. and Canada.
Baratta was a tire sales manager when he joined Firestone in 1983. He retires as the head of consumer replacement tire sales for the U.S. and Canada.
Baratta joined Firestone Tire & Rubber Co. in 1983 as a tire sales manager in Charleston, S.C. Over the next two decades, he ascended through the ranks of the Bridgestone consumer tire business, and in 2008, he assumed his current position as president of consumer replacement.

“John has been an outstanding member of our team, and his contributions to the consumer tire group have been fundamental to the growth and success of Bridgestone Americas,” says TJ Higgins, president of the integrated consumer tire division,U.S. & Canada, for Bridgestone Americas Tire Operations LLC. “We wish John the very best in retirement and are excited for Erik to take on this role. Erik shares John’s passion for our customers, and he is the right person to build upon the success of John’s leadership.”

Seidel has a diverse background that encompasses brand marketing, manufacturing and sales. He joined Bridgestone in 2013 as vice president of brand marketing for the consumer tire business. In that role, Seidel led the company’s brand-building efforts, developing breakthrough product launches, including the introduction of the company’s DriveGuard run-flat tire line.

Seidel will be promoted to president of consumer replacement tire sales effective March 1.
Seidel will be promoted to president of consumer replacement tire sales effective March 1.
In June 2015, Seidel was promoted to his current position of vice president of consumer replacement tire sales to work alongside Baratta. The company says Seidel has successfully delivered growth and driven new product development across North America, and has delivered new tools and technologies such as TireConnect and the side-by-side selling tool to help dealers engage with consumers online and ultimately drive sales.

“Erik has quickly demonstrated his ability to strengthen relationships, build trust and drive growth,” says Baratta. “I am excited for him to take on this role and have full confidence that his leadership will allow Bridgestone to achieve our vision of becoming an indispensable business partner.” 

Prior to joining Bridgestone, Seidel worked at Kimberly-Clark Corp., where he managed a number of brands including Viva Towels, the Scott brand and the Huggies brand of diapers and wipes.

He earned a bachelor’s degree in mechanical engineering from the Massachusetts Institute of Technology and a MBA and a master’s degree in manufacturing management from Northwestern University.

For more company news, visit www.BridgestoneAmericas.com.

Related Topics: Bridgestone, Erik Seidel, John Baratta, retirement

Comments ( 0 )
More Stories
News

Hercules Strengthens Warranty Program in 3 Ways

Hercules Tire & Rubber Co. beefed up its warranty program in three ways on Jan. 1, 2017. Road hazard coverage for mud tires and commercial traction tires is just one part of the expanded program.

News

ASE Names New Leadership for 2017

The National Institute for Automotive Service Excellence (ASE) has named four officers to its board of directors and elected two people to its board of governors.

Michelin says the new Pilot Sport 4S UHP tire solves the pleasure and safety equation for performance enthusiasts, offering unprecedented driving pleasure, exceptional steering precision and tremendous directional stability, while also providing maximum grip on wet or dry roads.
News

Michelin Adds New UHP Tire to Pilot Line

Michelin Group’s new Pilot Sport 4S has a Y speed rating (186+ mph) and offers a 30,000-mile warranty. The product line initially includes 35 sizes, in widths ranging from 225mm to 345mm, aspect ratios from 30 to 45, and rim diameters from 18 to 20 inches.

News

Andreoli Picks Its First General Manager

Russ Carter, former general manager of Griffin Brothers Auto Centers LLC, has joined Andreoli & Associates Inc. He will serve as general manager and take on the duties previously handled by the software company's president Mike Andreoli.

News

Wegmann’s Zinc Weights Win Quality Award

The parent company of the Hofmann Power Weight and Perfect Equipment wheel weight brands has received an outstanding quality award from Fiat Chrysler Automobiles (FCA) for its zinc lineup of wheel balance weights.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!