ASE Names New Leadership for 2017

Posted on January 10, 2017

The National Institute for Automotive Service Excellence (ASE) has named four officers to its board of directors and elected two people to its board of governors.

The new directors and their positions are:

  • Jeff Walker, owner of Walker Automotive Service in Pleasantville, N.J., chairman;
  • Ted Hayes, owner, Hayes Chrysler Dodge Jeep in Lawrenceville, Ga., vice chair;
  • Tom Trisdale, general manager, customer quality services, Toyota Motor North America in Torrance, Calif., treasurer; and
  • Bobby Bassett, manager of training automotive Aftermarket, North America, Gates Corp. in Ridgeland, Miss., secretary.

Mike Durkin, general director, retail dealer channel, GM customer care and aftersales in Grand Blanc, Mich., serves as past chair.

Joining the ASE board of governors for 2017 are Paul Mathias, western area technical training manager, Nissan in Ontario, Calif., and Roger Mesiemore, director of service and collision operations, Hendrick Automotive Group in Charlotte, N.C.

We welcome our new governors,” saysTim Zilke, ASE president and CEO.

“The leadership of the ASE board is vital to ensuring that ASE keeps pace with our changing industry. We are grateful for the commitment of ASE’s all-volunteer board, and the ongoing support of ASE’s mission by the companies that encourage such talented people to work through ASE for the betterment of our entire industry."

ASE was established in 1972 as a non-profit organization to help improve the quality of automotive service and repair through the voluntary testing and certification of automotive professionals.

Today, there are approximately 300,000 ASE certified professionals working in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country.

In addition, over 50,000 students currently hold ASE student certification credentials. For more information about ASE, visit

Related Topics: ASE, National Institute for Automotive Service Excellen, Tim Zilke

Comments ( 0 )
More Stories
European tire retreading needs a promotional upgrade.
Article A Profitable Future for Tire Retreading?

All around the world the professional retreading of tires is considered to be an important aspect of our industry, especially when it comes to the commercial vehicle sector, and Europe is certainly no exception.

Article Training Covers Strategy, Process and Execution

Two days, four sessions, and 20+ tire guys later, we return to our stores and companies, and do it all over again. Every once in a while, you must drive a stake in the ground, pause, gather with others, and reassess what you’re doing.

Currie Pierce co-owns Hill’s Tire and Auto Service, which recently added no credit needed financing to its customer payment options. He is pictured with office employees (from left): Demi Parker, Gina Prince and Sam Babb.
Article Second-Tier Financing Is Helping Dealers Find New Markets and More Profits

There’s a segment of your potential customers with poor credit and without cash to buy tires. That leaves you in the position of either not selling them tires or working with them to secure alternative financing.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!