Suppliers

Hercules Strengthens Warranty Program in 3 Ways

Posted on January 10, 2017

Hercules Tire & Rubber Co. beefed up its warranty program in three ways on Jan. 1, 2017. Road hazard coverage for mud tires and commercial traction tires is just one part of the expanded program.

The company says the enhancements to its limited protection policy enable dealers to offer "what is arguably the industry's most comprehensive coverage on passenger and light truck tires." The expanded program covers more products and extends more protections to consumers. As a result, dealers "can give and receive more confidence" with Hercules tires sales in three ways.

1. Road hazard protection.

Hercules now offers limited road hazard protection on all new Hercules branded passenger and light truck tires – including mud tires and commercial traction tires. The brand’s Road Hazard Protection Program promises free replacement for two years or the first 50% of tread life if a tire fails due to a road hazard during on-road use.

2. Workmanship and materials.

Hercules is also offering no-charge replacement during the first 50% of tread life for tires that become unserviceable due to defects in workmanship and materials. Like the road hazard program, this coverage extends to all passenger and light truck tires sold under the Hercules brand name.

3. 30-day test drive program.

Now, all premium positioned tires – including all light truck offerings – are part of Hercules’ 30-Day Trust Our Ride Test Drive Program. The program gives consumers the option of exchanging their tires within 30 days of purchase, thereby giving the dealer an opportunity to recommend Hercules Tires with even more confidence.

What’s not covered

A few products are excluded from road hazard coverage, according to the company, a wholly owned subsidiary of American Tire Distributors Inc. The products not covered are Hercules all-steel construction tires and polyester-steel specialty trailer tires. (Editor’s note: An earlier MTD story incorrectly reported these tires were covered.)

In addition, the Hercules Mileage Coverage Plan is still in effect for most passenger and light truck tires. Complete details can be found in the Hercules Tire Limited Protection Policy.

For additional information on Hercules consumer tires, visit www.herculestire.com.

Related Topics: commerical traction tires, Hercules Tire & Rubber Co., mud tires, Road Hazard Warranty

Comments ( 0 )
More Stories
News

Smithers Enlarges Winter Testing Facility in Michigan

Smithers Rapra Inc. is expanding its winter testing center in Brimley, Mich., with an additional 130 acres of new track surfaces, plus a 5,304-square-foot conference center, cafeteria and two rental buildings.  

News

Mighty Reveals New Brake Program

Mighty Distributing System of America Inc. has released an improved brake program that provides a “better” and “best” solution for automotive repair facilities and their customers.

Bridget Neal will lead all aspects of the Bridgestone OTR tire business in North America.
News

Bridgestone Names Bridget Neal to Lead OTR Business

Bridgestone Americas Inc. has named Bridget Neal president of its commercial off-the-road tire division. She will be responsible for leading strategic planning, sales, engineering and global support for the company’s OTR business.

News

Viper and Kumho Hope to Conquer Nürburgring

The 2017 Dodge Viper ACR fitted with Kumho Ecsta V720 tires once again will try to set the fastest production car lap ever recorded at the Nürburgring race track in Nürburg, Germany, on Aug. 25.

News

Toyo’s 1H Earnings Are Up More Than 400%

Toyo Tire & Rubber Co. Ltd. posted net income of 11.1 billion yen on net sales of 192 billion yen for the first half ended June 30, 2017. That compares to income of 2.1 billion yen on sales of 186.4 billion yen in the year-ago half.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!