Retail

Feb. 15 Webinar: Take 1 Hour to Learn Why Customers Buy

Posted on February 15, 2017

An upcoming free webinar, "Commitments: Understanding Customer Buying Decisions," will help improve your retail selling experience. It will be held today, Wednesday, Feb. 15, 2017, starting at 2 p.m. ET (11 a.m. PT), and last an hour.

Dennis McCarron, executive director of Dealer Strategic Planning Inc. 20 Group and a monthly contributor to Modern Tire Dealer, will lead the discussion.

"One of the most common communications occurs between a salesperson and a customer, with a minimum of three conversations per customer per visit," he says. "Yet there is very little information out in the industry beyond '5 steps to a sale.'"

McCarron will take what he calls a scientific look at those conversations and how to improve them for a better experience for both employees and customers. After a brief history of the psychology of a sale, he will reveal the following:

* the subconscious signals customers give when it’s time to move the sale forward;

* the importance of “learn, practice, review, repeat”;

* what separates the top 2% performing salespeople from the rest.

To register for the free webinar, click on this link: "Commitments: Understanding Customer Buying Decisions."

The webinar is the third in a series of free webinars led by McCarron. The first was "Payroll: The Killer of Companies" on August 16, 2016. The second was "Cash Flow & What You Need to Know" on December 13. Each webinar will be available on-demand for 12 months following the live event date. To register, click on the previous webinar in which you are interested.

But if you are a "what have you done for me lately?" kind of person, check out the webinar on Feb. 15!

Related Topics: Dennis McCarron, DSP 20 Group, free webinar

Comments ( 0 )
More Stories
Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

(From left to right) Dan King, Tire Warehouse Inc.; Gary Longerbeam, Monro Muffler Brake Inc.; and Shawn Denlein, Hankook Tire America Corp., enjoy the opening night reception.
Article

Hankook Gains Ground on its Goals

Continued growth in the U.S. and Canadian markets will be the key for Hankook Tire Co. Ltd. to reach its self-imposed goal of being the industry’s fifth largest tire company by 2020. This is the message about 80 key distributors and dealers of Hankook-branded tires were told at the company’s annual Partner’s Day Meeting in Los Cabos, Mexico, last month.

Nexen's updated sponsorship of Manchester City now includes the double-winning Manchester City Women's Team.
News

Nexen Sees a Marketing Opportunity — on a Sleeve

Nexen Tire Co. Ltd. has created a first-of-its-kind partnership with an English Premier League club. The tire company will be the Official Sleeve Partner of the Manchester City Club, and the Nexen logo will appear on the club's uniform sleeve for all league games in the 2017-2018 season.

BKT’s ConExpo-Con/Agg booth featured its farm, ATV and UTV tires.
News

From Farm to UTV, BKT Made a Big Splash at ConExpo

The BKT USA Inc. booth at the recently completed 2017 ConExpo-Con/Agg in Las Vegas gave show attendees plenty to talk about. The company showcased not only its Earthmax farm tires, including the new Earthmax SR 35, but also its ATV/UTV tire lineup.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!