Retail

Meineke President Predicts Consumers Will Choose Big Brands Over Independents

Posted on February 15, 2017

The president of Meineke Car Care Centers LLC says consumers want to do business with big brands, and he expects that overall shopping trend will affect the automotive aftermarket.

Danny Rivera says Meineke is launching an online tire sales platform, Tire Wire.
Danny Rivera says Meineke is launching an online tire sales platform, Tire Wire.
Danny Rivera admits the aftermarket "is still predominantly independents," but he thinks what consumers have come to expect in other retail spaces will change that. "I think over time folks like Meineke will win.

"What consumers are wanting out of a relationship with a brand is getting more and more complicated, which I think for Meineke is a great tailwind because we're very much poised to be what consumers want," Rivera says.

He cited the company's customer relationship management system, which allows Meineke to contact customers about upcoming auto services needed, as well as previous services the customer might have declined. Rivera also says the Meineke app and tablet-based vehicle inspections are tools that will push the brand ahead of independent stores.

Online tire sales

Just as consumers like to shop Apple and Amazon, Meineke's president says consumers will eventually prefer big-brand names in the automotive aftermarket.
Just as consumers like to shop Apple and Amazon, Meineke's president says consumers will eventually prefer big-brand names in the automotive aftermarket.
Meineke also is rolling out a system for its franchisees to offer online tire sales. The system is called Tire Wire, and it's currently available only at certain centers which are part of the pilot. With Tire Wire, consumers can shop for tires online from their select Meineke location. They can shop either by entering information about the make and model of their vehicle or entering their VIN, and then can shop by good, better, best options.

The consumer purchases the tires online and the tires are shipped to the nearest Meineke.

Rivera says even though the online sales option isn't available nationwide from the web, consumers can visit any Meineke store and test the Tire Wire system in store.

Related Topics: Danny Rivera, Meineke, online tire sales

Comments ( 1 )
  • Dan Boni

     | about 2 days ago

    this guy has no idea what he is talking about. big business don't get it people want to go where they feel comfortable. we already DO the things they Want to do. as for buying tires online good for you. do you want to know why I say that? because at small business the people at the counter are Professionals they tailor the tire to the customers needs, not just price or brand. for example you wouldn't put a Chinese 60.00 tire on a persons car who drives 25,000 miles a year. thanks for letting me vent I feel better Dan BONI Tire & Auto

More Stories
Bobby Hendry from 31 Inc. was from one of 80-plus vendors at the Tire Factory trade show. Here he talks to Mike Fleming, equipment supply manager for the dealer group, and Marc Thompson from Point S Everett in Everett, Wash.
News

Point S Rebranding Exceeds Expectations in the U.S., and Points to More Growth

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

ATV has added 6 stores to its network of American Tire Depot stores in California.
News

ATV Opens 6 American Tire Depot Stores

ATV Inc. has acquired six stores in the greater Los Angeles metro area. The purchase expands ATV's network of American Tire Depot stores to 98 outlets, all in California.

News

MATDA Joins TIA's Social Media Platform

The Mid-America Tire Dealers Association (MATDA) has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

News

Toyo’s Net Tire Sales Drop 6.7% in 2016

Toyo Tire & Rubber Co. Ltd. reported a net loss of 12.3 billion yen on net sales of 381.6 billion yen for its fiscal year ended Dec. 31, 2016. That compares to net income of 1.6 billion yen on net sales of 407.8 billion yen for fiscal 2015.

News

Feb. 15 Webinar: Take 1 Hour to Learn Why Customers Buy

An upcoming free webinar, "Commitments: Understanding Customer Buying Decisions," will help improve your retail selling experience. It will be held today, Wednesday, Feb. 15, 2017, starting at 2 p.m. ET (11 a.m. PT), and last an hour.

News

Michelin’s Net Income Rises 43% in 2016

Margins on consumer tires helped boost Groupe Michelin’s net income 43% in 2016. Michelin posted net income of 1.7 billion euros on net sales of 20.9 billion euros for its fiscal year ended Dec. 31, 2016. That compares to income of 1.2 billion euros on sales of nearly 21.2 billion euros for fiscal 2015.

Michelin is donating $10,000 to help families in Mexico on behalf of its BFGoodrich Tire brand.
News

After Big Wins in Baja, BFGoodrich Brand Gives Back

The BFGoodrich tire brand developed its off-road identity four decades ago in the Baja peninsula in Mexico. Now Michelin North America Inc. is recognizing the region's importance with a $10,000 donation.

News

Kumho Suffers Fiscal Loss Followed by a 2-Day Strike

Kumho Tire Co. Ltd. posted a net loss of 58.4 billion won on net sales of more than 2.9 trillion won for its fiscal year ended Dec. 31, 2016. That compares to a net loss of 69.3 billion won on sales of 3 trillion won for fiscal 2015.

Sears is taking its DieHard branding a step farther, and is opening a DieHard Auto Center in San Antonio, Texas.
News

Sears To Open Its First DieHard Auto Center

Exactly eight months after Sears Holdings Corp. announced it was lending its popular DieHard brand name to a new line of tires, the company is revealing a new store concept: the DieHard Auto Center Driven by Sears. The first store opens Feb. 17.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!