Retail

Meineke President Predicts Consumers Will Choose Big Brands Over Independents

Posted on February 15, 2017

The president of Meineke Car Care Centers LLC says consumers want to do business with big brands, and he expects that overall shopping trend will affect the automotive aftermarket.

Danny Rivera says Meineke is launching an online tire sales platform, Tire Wire.
Danny Rivera says Meineke is launching an online tire sales platform, Tire Wire.
Danny Rivera admits the aftermarket "is still predominantly independents," but he thinks what consumers have come to expect in other retail spaces will change that. "I think over time folks like Meineke will win.

"What consumers are wanting out of a relationship with a brand is getting more and more complicated, which I think for Meineke is a great tailwind because we're very much poised to be what consumers want," Rivera says.

He cited the company's customer relationship management system, which allows Meineke to contact customers about upcoming auto services needed, as well as previous services the customer might have declined. Rivera also says the Meineke app and tablet-based vehicle inspections are tools that will push the brand ahead of independent stores.

Online tire sales

Just as consumers like to shop Apple and Amazon, Meineke's president says consumers will eventually prefer big-brand names in the automotive aftermarket.
Just as consumers like to shop Apple and Amazon, Meineke's president says consumers will eventually prefer big-brand names in the automotive aftermarket.
Meineke also is rolling out a system for its franchisees to offer online tire sales. The system is called Tire Wire, and it's currently available only at certain centers which are part of the pilot. With Tire Wire, consumers can shop for tires online from their select Meineke location. They can shop either by entering information about the make and model of their vehicle or entering their VIN, and then can shop by good, better, best options.

The consumer purchases the tires online and the tires are shipped to the nearest Meineke.

Rivera says even though the online sales option isn't available nationwide from the web, consumers can visit any Meineke store and test the Tire Wire system in store.

Related Topics: Danny Rivera, Meineke, online tire sales

Comments ( 2 )
  • Barry Steinberg

     | about 2 months ago

    So am I to understand that Meineke is now following Michelin and Goodyear and dipping into their dealers pockets by taking away the tire sale. I know the local Meineke locations all have relationships with local wholesalers and do their best to sell the right tire to their clients and hopefully make a few bucks doing that. Why don't you consider what you are doing on the tire side is another way of killing their cash flow and taking away a sale from your dealers. Sad, greedy and very shortsighted Barry Steinberg

  • See all comments
More Stories
Kenda tires will run exclusively on Vore 2016 Roush Mustangs, Ford F-150 Raptors and Vore challenge racing trucks. 
News

Kenda Sponsors Off-Road Driving Experience

American Kenda Rubber Industrial Co. Ltd.’s Kenda brand is the new tire sponsor of Vore Adrenaline Compound, an off-road driving experience based in Las Vegas, Nev.

Article

Dealers Hope New President Will be Good for Business

Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, “What effect do you believe Donald Trump will have on your business as president?” Here are some of their responses.

Service Line says its Renegade Model TMB4000 manual parts washer is a cost-effective way to wash parts without solvents.
Product

Service Line Has Manual Parts Washer

Service Line Inc.’s Renegade TMB 4000 manual parts washer for general repair cleaning is designed to be a practical alternative to washing parts with solvents.

Bosch says the Robinair AC1234-6 machine has a liquid refrigerant flushing function that flushes A/C systems or individual components using liquid refrigerant instead of harsh chemicals.
Product

Robinair Offers 1234YF Recover, Recycle, Recharge Machine

The Robinair AC1234-6 was the first commercially available fully automatic R1234YF machine to meet the SAE’s requirement for recovering, recycling and recharging vehicle A/C systems with the new refrigerant, according to Bosch Automotive Service Solutions.

Tire Factory moved its dealer meeting out of Oregon and planned new activities for dealers, including a visit to Octane Raceway and a timed pit crew challenge. Tiffany Fox prepares to lower the jack once her teammates from Point S J&J Tire & Auto Service in Helena, Mont., finish their tire installations.
Article

Point S Rebranding Exceeds Expectations

Tire Factory Inc. members have rebranded the vast majority of their 206 stores to the Point S banner at a breakneck pace. And leaders of the Oregon-based cooperative are unveiling new programs with two big hopes: the momentum of current members continues, and more independent tire dealers join their network.

(From left to right) Dan King, Tire Warehouse Inc.; Gary Longerbeam, Monro Muffler Brake Inc.; and Shawn Denlein, Hankook Tire America Corp., enjoy the opening night reception.
Article

Hankook Gains Ground on its Goals

Continued growth in the U.S. and Canadian markets will be the key for Hankook Tire Co. Ltd. to reach its self-imposed goal of being the industry’s fifth largest tire company by 2020. This is the message about 80 key distributors and dealers of Hankook-branded tires were told at the company’s annual Partner’s Day Meeting in Los Cabos, Mexico, last month.

Nexen's updated sponsorship of Manchester City now includes the double-winning Manchester City Women's Team.
News

Nexen Sees a Marketing Opportunity — on a Sleeve

Nexen Tire Co. Ltd. has created a first-of-its-kind partnership with an English Premier League club. The tire company will be the Official Sleeve Partner of the Manchester City Club, and the Nexen logo will appear on the club's uniform sleeve for all league games in the 2017-2018 season.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!