Retail

Merlin 200,000 Mile Shops Offer Online Tire Sales

Posted on March 20, 2017

Merlin 200,000 Mile Shops has added an online tire shopping tool to its website that gives consumers a good-better-best recommendation.

The online tire wizard is "designed to make tire shopping easier and more convenient," Merlin 200,000 Mile Shops says. The company, formerly known as Merlin Muffler & Brake, is owned by Driven Brands, the same company that owns Meineke Car Care Centers and other automotive service retailers.

When consumers go to www.merlins.com/tires, they first select their preferred Merlin shop, then search for tires using vehicle information or tire brand. Shoppers see the good-better-best recommendations, but also can browse through all of the tires and brands available. Merlin, which has focused its in-store tire sales on Continental and General brand tires, offers other brands online, including Goodyear, Cooper, Pirelli, Bridgestone and Uniroyal — as evidenced by a trial search on the website.

Among the benefits the company highlights for its online shopping tool is "low internet pricing" without extra shipping fees and the matter of payment. Customers pay in-store at the time of installation.

Merlin says its 200,000 mile warranty is included with the purchase of Continental and General brand tires. Members of the store's Drive for 200,000 Alliance reward program can accumulate rewards toward the purchase of Continental and General tires.

The company's four-year road hazard plan is available for purchase online, or in store at the time of installation.

Ray Munoz, general manager of Merlin 200,000 Mile Shops says, “We know that many shoppers like to research tire choices online, and our tire wizard will allow them to do that at their convenience, on their time schedule. We’ve been able to keep prices low by eliminating added tire shipping charges.”

For more information visit www.merlins.com.

Related Topics: Driven Brands, Merlin 200000 Mile Shops, online tire sales, Ray Munoz

Comments ( 0 )
More Stories
John Van Heel says the pressure from online sales channels benefits bigger players, and ultimately helps Monro's acquisition strategy.
News

Online Tire Sales Don’t Scare Monro

“It’s nice to be wanted, but it’s even nicer to be needed.” In a nutshell, that’s Monro Muffler Brake Inc.’s philosophy when it comes to online tire sales.  

News

Brake Jobs Help Monro's Existing Stores Boost Sales

The fact that overall sales at Monro Muffler Brake Inc. increased in the first quarter of fiscal 2018 is hardly news. The company's aggressive approach to acquisitions helps it continually add to the sales column. But in the latest quarter, Monro's existing, comparable stores helped the bottom line, too. And that's news.  

News

Nexen Explores Partnership Options With an Investment Company

  Nexen Tire Corp. has signed a memorandum of understanding "to explore strategic partnership opportunities" with Mubadala Investment Co. The strategic investment fund has made a direct investment in the tire maker as part of the agreement.  

Zixin Liu, market planning director for Wanli Tire Corp., spoke at the 2017 Shanghai International Auto Show.
Article

Who Is Wanli? Industry Analyst Breaks Down the Chinese Company

Following leaks from South Carolina in early June that Orangeburg County is expecting an investment of $1 billion from a Chinese company named “Wanli,” many in the tire industry wanted to know more details. Chief among them was the question, “Who on earth is Wanli?”

News

DSP Hires Bridgestone Veteran George Kingman

Dealer Strategic Planning Inc. (DSP) has hired George Kingman as the 20 Group’s associate director. Kingman brings extensive experience in sales and store management, productivity improvement and team building to DSP.

After 10 years in operation, DSP has updated its look.
News

DSP Unveils a New Logo

Dealer Strategic Planning Inc. (DSP) has unveiled a new logo for the company. The fresh, storefront design symbolizes the enhanced services DSP is offering to its 20 Group members.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!