Point S Opens Office to Focus on Growth in Asia

Posted on April 3, 2017

Point S Development is continuing its global expansion with the opening of an office in Singapore to coordinate the growth of Point S Asia.

Ler Hwee Tiong, commonly referred to as Ler, will serve as the region's chief representative and will coordinate activities for the Asian region from an office in Singapore.

Ler has more than 21 years in the tire industry, and has held various key and executive roles in several large tire companies before venturing out in 2008 to co-found Asia’s first e-commerce tire site, Tyrepac.

He will consult and coordinate all of Point S activities in the Asia region and assist in the further expansion of Point S beyond the recently announced Malaysia and India market.

“I am pleased to be associated with Point S’s development in Asia," says Ler. "The one and only truly global retailing group that I know, with presence in Canada, United States, throughout Europe, Africa, and now Asia. An impression achievement in a short 40 odd years, with combined revenue now in excess of 3 billion Euro, and selling in excess of 16 million tyres annually in 32 countries, with more than 3400 retailing points."

Fabien Bouquet, CEO of Point S Development, says, “We are pleased to have Ler a part of Point S’s push into Asia. His impressive experience and successes in Asia is widely acknowledged. We will be patient, and adaptive to each and every market in Asia, and do not expect to simply photocopy our past successes. We are also taking this opportunity to invite all interested candidate to become part of the Point S family. We believe firmly that Point S is the first truly global tyre retailing company, and will continue to set ambitious target going forward.”

The company also has launched a new corporate website. Visit

Related Topics: Fabien Bouquet, Ler Hwee Tiong, Point S Development

Comments ( 0 )
More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!