Nexen Tire America Inc. is using Pandora radio in its newest marketing campaign targeting female and safety-focused consumers.
The campaign began June 1, 2017, and runs through the end of August in select markets: Los Angeles, Sacramento, Dallas, St. Louis, Charlotte, Miami, Atlanta, Chicago, Philadelphia and Boston.
The ad is a 30-second radio message accompanied by a digital ad that links to more information on Nexen and the benefits it delivers to consumers.
The campaign focuses on Nexen’s warranty and promise to deliver families a smooth and safe ride while providing ultimate value.
For more information on Nexen products, visit www.nexentireusa.com.