Commercial Business

Firestone Is Taking Its Farm Tires To TV

Posted on July 14, 2017

Bridgestone Americas Tire Operations LLC has found an unusual way to highlight its Firestone farm tires — by making them the focus of a television show.

An episode of American Farmer, which airs on RFD-TV will feature the Firestone ag brand during the fourth quarter of 2017, the show says. (It airs at 8:30 a.m. Eastern Time on Tuesdays.)

The show says the episode "will explore the deep-rooted history of Firestone Ag, and its contributions toward modernizing ag production. It will also explore the Firestone Ag division of tires, designed for today’s high-horsepower farmer."

Cindy Ridge, brand manager for Firestone ag, says, “For 85 years, Firestone has been proud to bring quality products to farmers. In this time, we have built the largest dealer network in the industry, developed new technology to make tires work harder for farmers, and have been committed to putting farmers first in our business. We’re excited to share our history and our story on American Farmer TV.”

The tire maker will show how it's helping its customers be better farmers with its tools. From an inflation calculator to a six-step tire check, to information from engineers who explain how fuel costs, time in the field, and soil compaction can all be reduced by paying more attention to tires.

“The company believes so strongly in their tires that it provides an industry-leading, nine-year limited warranty, so that farmers can roll into the field and not worry about what’s between them and the ground,” says Robert Sikich, senior producer for the American Farmer series. “We look forward to exploring how this is yet another example of how Firestone is leading the Ag tire industry.”

For more information about Firestone, visit: www.firestoneag.com..

For more information about the show visit www.AmericanFarmerTV.com.

Related Topics: Cindy Ridge, Firestone AG Tires, marketing, Television

Comments ( 0 )
More Stories
News

Brake Jobs Help Monro's Existing Stores Boost Sales

The fact that overall sales at Monro Muffler Brake Inc. increased in the first quarter of fiscal 2018 is hardly news. The company's aggressive approach to acquisitions helps it continually add to the sales column. But in the latest quarter, Monro's existing, comparable stores helped the bottom line, too. And that's news.  

News

Titan Will Raise Tire Prices Again

Titan International Inc. is imposing another price increase on its Titan-branded ag, industrial and construction tires made and sold in North America.

Zixin Liu, market planning director for Wanli Tire Corp., spoke at the 2017 Shanghai International Auto Show.
Article

Who Is Wanli? Industry Analyst Breaks Down the Chinese Company

Following leaks from South Carolina in early June that Orangeburg County is expecting an investment of $1 billion from a Chinese company named “Wanli,” many in the tire industry wanted to know more details. Chief among them was the question, “Who on earth is Wanli?”

The Michelin Xtra Load Protect is designed to labor on hard, flat surfaces at quarries and construction sites.
News

Michelin Streamlines Its Rigid Dump Truck Tire Lineup

Michelin North America Inc. is updating its lineup of rigid dump truck tires with two new products, the Xtra Load Grip for soft, loose or muddy ground conditions, and the Xtra Load Protect for hard, flat and dry surfaces.  

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!