Retail

Meet Michelin’s Newest Authorized Retailer: Simple Tire

Joy Kopcha
Posted on July 18, 2017

Simple Tire LLC is promoting a new relationship with Michelin’s family of tire brands. The online tire seller is now a Michelin authorized retailer.

In a blog post shared on its social media accounts on July 18, Simple Tire says:

“In a sign of the times, SimpleTire is proud to let our customers know that we are now working with Michelin North America Inc., and we are now designated as a Michelin Authorized Retailer.

“SimpleTire has always offered the full assortment of Michelin tires, but now has the support from Michelin for purchase incentives and rebates on Michelin, BFGoodrich and Uniroyal passenger and light truck tires.”

Simple Tire sells tires to consumers at www.simpletire.com, and uses its network of tire dealers and tire distributors to source the tires purchased. In June the company told Modern Tire Dealer that network now includes more than 10,000 locations.

And Simple Tire will maintain that same sourcing pattern when consumers purchase Michelin, BFGoodrich or Uniroyal tires.

The company has a similar authorized retailer relationship with Nexen Tire America Inc.

MTD has reached out to Michelin for comment.

The tire maker has experimented with other avenues and technologies. Last month it acquired an Atlanta-based telematics company, and in September 2016 it started selling BFGoodrich-brand tires online direct to consumers. In November 2016 it shelved its onsite tire installation project because volumes didn't meet expectations.

Related Topics: Michelin, Online tire sales, Simple Tire LLC

Joy Kopcha Senior Editor & Digital Projects Editor
Comments ( 0 )
More Stories
Nexen’s Roadian AT Pro RA8 SUV/light truck tire is available in P-metric sizes with a 50,000-mile mileage warranty and in LT-metric sizes with a 40,000-mile mileage warranty.
Product Nexen Offers Roadian AT Pro RA8 for Light Trucks and SUVs

The Roadian AT Pro RA8 from Nexen Tire America Inc. is an all-terrain light truck and SUV tire. It features an aggressive design that can tackle a variety of road conditions with ease.

News See Raybestos Website for 14 New Training Videos on Brake Repair

Fourteen videos demonstrating proper brake repair techniques from removing a caliper to master cylinder bench bleeds have been added to the Raybestos website.

Tire Discounters is the eighth largest tire dealership on the Modern Tire Dealer 100 list.
News Tire Discounters Continues Its Southern Expansion Push

The eight largest tire dealer in the U.S. is getting larger. Tire Discounters Inc. recently opened its 112th store, a 7,900-square-foot dealership in Huntsville, Ala.; its 113th will open in Hendersonville, Tenn., soon.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!