Retail

Mock-Beroth Tire Breaks Ground for 14th Store

Posted on August 1, 2017
Holding shovels (from left) are Tom Smitherman, realtor; TJ Beroth, store manager, Tom Beroth, owner; T. Beroth, owner; Bill Junker, land developer/seller. On far right is Mayor Will Marklin and Terry Bralley, president of the Davie County Economic Development Commission is between Tom Smitherman and TJ Beroth. They are surrounded by Mocksville Chamber of Commerce representatives and members.
Holding shovels (from left) are Tom Smitherman, realtor; TJ Beroth, store manager, Tom Beroth, owner; T. Beroth, owner; Bill Junker, land developer/seller. On far right is Mayor Will Marklin and Terry Bralley, president of the Davie County Economic Development Commission is between Tom Smitherman and TJ Beroth. They are surrounded by Mocksville Chamber of Commerce representatives and members.

Mock-Beroth Tire Group broke ground on a new Beroth Tire & Automotive store in Mocksville, N.C., in July. It will be the company’s 14th tire store.

The 5,200-square-foot outlet is set to open in October or November and will eventually have about 15 employees.

Mock-Beroth Tire & Automotive traces its roots to the mid 1950s when Floyd Mock and his brothers Carey and Cecil started a tire recapping business in their parents’ garage. The brothers opened their first store in 1972.

In 1978, Tom Beroth joined Mock Tire and opened a Stokes Tire location in King, N.C. More locations in North Carolina followed. Today Tom's son T. Beroth and grandsons, TJ Beroth and Earlie Gilley along with Carey's son Bill, Floyd's son-in-law Mike McKnight, and Cecil's son Craig operate the business.

In addition to the tire retail and automotive service stores, the company owns two wholesale warehouses and has about 150 employees.

For more information on the dealership, visit www.mockberothtire.com.

Related Topics: Beroth Tire & Automotive, Mock-Beroth Tire Group, new stores

Comments ( 0 )
More Stories
The Coats 1400 Direct Drive Wheel Balancer displays both static and dynamic unbalance data on the screen.
Product Coats 1400 Wheel Balancer Is Designed for Medium-Volume Shops

The Coats 1400 Direct Drive Wheel Balancer  is designed specifically for general service outlets with medium volume.  

News Heavy-Duty Pickups and SUVs Get Their Own Blizzak Winter Tire

Another winter tire buying season, another Blizzak. Bridgestone Americas Inc. has added the Blizzak LT to its premium winter tire line.

European tire shows are reaching a crisis point! Here we have Germany’s Reiffen Essen trade show, the Autopromotec in Italy and the Tire Technology Expo in Germany.
Article Saturation Point Danger for Tire Shows in Europe

With the Specialty Equipment Market Association (SEMA) Show due to take place this month in Las Vegas, which has to be one of (if not the) largest of its kind in the world, I thought it was the perfect time to take a step back and get an overall picture of what is currently happening in the tire show arena in Europe.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!