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Yokohama Picks Mississippi For Site of Eco-Friendly Playground

Posted on August 7, 2017

Yokohama Tire Corp. has chosen West Point, Miss., as the site for an eco-friendly playground to be built October 28 at Marshall Park.

West Point is the home of Yokohama Tire Manufacturing Mississippi (YTMM), a one-million-square-foot plant that opened in October of 2015.

Yokohama is partnering with KaBoom! – the national non-profit dedicated to ensuring that all kids get a childhood filled with the balanced and active play needed to thrive – on the one-day build.

This is the third playground-build collaboration between Yokohama and KaBoom! The first two were built in Southern California and Rockland, Mass.

Approximately 200 volunteers from the Yokohama plant and the local community will build the playground.

“We appreciate the support of the local community and are happy to give back to the community,” says Alan Holtschneider, Yokohama’s director of marketing. “We hope this new playground will be a fun place for kids and families in the community and benefit them for years to come.”

“We are truly honored that Yokohama Tire and KaBoom! have chosen Marshall Park to build a brand-new playground for the kids in West Point to enjoy,” says West Point Mayor Robbie Robinson. “This is a dream come true for the city. Thank you, Yokohama and KaBoom!”

Yokohama and KaBoom! will meet with local parents and their children on Design Day (August 15) to help design the playground and pick out color schemes and equipment for the kids to play on, including new environmentally safe, “Cradle to Cradle”-certified playground apparatuses.

 “Yokohama and the City of West Point are true partners in helping us reach our goal of bringing balanced and active play to all kids,” said Lysa Ratliff, KaBoom! vice president, corporate partnerships. “This playground will help kids have the childhood they deserve through a great, safe place to play.”

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co. Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. The company’s product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information, visit www.yokohamatire.com.

Related Topics: Alan Holtschneider, community involvement, KaBoom!, playgrounds, Yokohama Tire Corp.

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