Yokohama Picks Mississippi For Site of Eco-Friendly Playground

Posted on August 7, 2017

Yokohama Tire Corp. has chosen West Point, Miss., as the site for an eco-friendly playground to be built October 28 at Marshall Park.

West Point is the home of Yokohama Tire Manufacturing Mississippi (YTMM), a one-million-square-foot plant that opened in October of 2015.

Yokohama is partnering with KaBoom! – the national non-profit dedicated to ensuring that all kids get a childhood filled with the balanced and active play needed to thrive – on the one-day build.

This is the third playground-build collaboration between Yokohama and KaBoom! The first two were built in Southern California and Rockland, Mass.

Approximately 200 volunteers from the Yokohama plant and the local community will build the playground.

“We appreciate the support of the local community and are happy to give back to the community,” says Alan Holtschneider, Yokohama’s director of marketing. “We hope this new playground will be a fun place for kids and families in the community and benefit them for years to come.”

“We are truly honored that Yokohama Tire and KaBoom! have chosen Marshall Park to build a brand-new playground for the kids in West Point to enjoy,” says West Point Mayor Robbie Robinson. “This is a dream come true for the city. Thank you, Yokohama and KaBoom!”

Yokohama and KaBoom! will meet with local parents and their children on Design Day (August 15) to help design the playground and pick out color schemes and equipment for the kids to play on, including new environmentally safe, “Cradle to Cradle”-certified playground apparatuses.

“Yokohama and the City of West Point are true partners in helping us reach our goal of bringing balanced and active play to all kids,” said Lysa Ratliff, KaBoom! vice president, corporate partnerships. “This playground will help kids have the childhood they deserve through a great, safe place to play.”

Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based Yokohama Rubber Co. Ltd., a global manufacturing and sales company of premium tires that’s celebrating its 100th anniversary in 2017. The company’s product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information, visit

Related Topics: Alan Holtschneider, community involvement, KaBoom!, playgrounds, Yokohama Tire Corp.

Comments ( 0 )
More Stories
(l to r): Verneta Reich, Aaron Wisniewski, Blane Wilson of SMP, and grand prize winner John Reich.
News Top Prize Winner Named in Aftermarket Jackpot Jumpstart Sweepstakes

Auto Value and Bumper to Bumper stores and service centers stores drew three more $10,000 grand prize winners and another 50 $100 gift card winners from the second and final drawing of the Aftermarket Jackpot Jumpstart Sweepstakes.

News General Tire Purchases Are Eligible for a Spring Rebate

Continental Tire the Americas LLC is offering a spring consumer rebate of up to $70 for the purchase of four General-brand tires through April 15, 2018.  

The new Agriflex 372 IF 1250/50R32 CFO is designed to minimize soil compaction and withstand the cycles of loading and unloading experienced during harvest.
News Alliance Unveils Latest Increased Flexion Harvest Tire

Alliance Tire Americas Inc. (ATA) has designed its new Agriflex 372 IF 1250/50R32 CFO tire, which stands nearly seven feet tall and more than four feet wide, to minimize soil compaction.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!