President Roy Bromfield has added CEO of Toyo Tire U.S.A. Corp. to his business card. He replaces Tomoshige "Tomo" Mizutani, who will remain chairman of the company.
Mizutani is also chairman and CEO of Nitto Tire U.S.A. Inc., and remains a senior corporate officer with the parent company, Toyo Tire & Rubber Co. Ltd.
In his expanded role, Bromfield is responsible for all product categories of Toyo branded business in the U.S. replacement market. He will report to the TTC Board of Directors.
Bromfield joined Toyo Tire U.S.A. in December 2012 as chief operating officer. He added president to his COO duties on Jan. 1, 2016.
“We are proud to appoint Mr. Bromfield as our first American president and CEO of Toyo Tire U.S.A. Corp. (TTC),” says Takashi Shimizu, president of Toyo Tire & Rubber Co. Ltd.
“Under Roy’s leadership, Toyo sales in the U.S. have grown dramatically, and TTC has become one of our most important global businesses. We have confidence in the team that Mr. Bromfield has built and the strategy that it is executing for continued growth.”
Prior to joining Toyo, Bromfield was CEO of Q Tires Inc. He also held various sales and marketing positions at Michelin North America Inc., including vice president of North American marketing and sales, and CEO and president of Tire Centers LLC.