Zhongce Rubber Group Co. Ltd. (ZC Rubber) has opened a branch office in Frankfurt, Germany.
Zhongce Europe GmbH (ZC Europe) is the company’s fourth office outside of China. The others are in Thailand, Brazil and America.
The company says the establishment of an office in “one of its most important markets” is another significant milestone on its path to global expansion.
The company says Germany is considered to be the main economic power in Europe and the country’s strict tire standards will benefit its brands. The company says it plans to improve service capability through its new European office, “especially on OE cooperation.”
Westlake tire and Goodride tire are the main brands in Europe for ZC Rubber. Westlake is now popular in Europe, cooperating with many well-known companies including DSV and Schmitz Cargobull, according to ZC Rubber.
The company said: “In the near future, we are preparing to launch more new product series to meet market-oriented demands. ZC Rubber will try the best to differentiate from other Chinese competitors.”
For more information on the new office, email firstname.lastname@example.org.
ZC Rubber is based in mainland China. ZC Rubber’s brands are Westlake, Arisun, Goodride, Trazano and Chaoyang. The company began producing skid steer tires and pneumatic bias industrial forklift tires at its new factory in Thailand in May 2017. ZC Rubber recently opened a research and development center in China in cooperation with a state-owned research and development institute.