Suppliers

Goodyear Will Build a Highly-Automated Tire Plant in Luxembourg

Posted on September 12, 2017
Goodyear's planned Luxembourg plant will rely on its proprietary Mercury process to produce tires. It will feature "highly-automated, interconnected workstations, using additive manufacturing technologies to efficiently produce premium tires in small-batch quantities on-demand for replacement and original equipment customers."
Goodyear's planned Luxembourg plant will rely on its proprietary Mercury process to produce tires. It will feature "highly-automated, interconnected workstations, using additive manufacturing technologies to efficiently produce premium tires in small-batch quantities on-demand for replacement and original equipment customers."

The production of consumer tires for the original equipment and replacement market will soon be faster than ever, according to Goodyear Tire & Rubber Co.

Goodyear recently broke ground on an highly automated plant in Colmar-Berg, Luxembourg. The consumer tire plant will feature the company's proprietary Mercury production process.

The company is investing $77 million in the facility, which will produce approximately 500,000 tires annually and create approximately 70 new, full-time positions.

“Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate,” says Chairman, CEO and President Rich Kramer. “It gives us the capability to increase our speed and flexibility to meet the growing demand for small volumes of high-margin, premium Goodyear tires and to deliver them to customers on demand, faster than ever.”

The technology used in the Mercury production process was developed and tested over the last five years at Goodyear’s innovation and development centers. The name "Mercury" is a reference to the mythical god of trade and travel, which inspired the creation of Goodyear's winged foot logo by company founder Frank A. Seiberling.

“Mercury will advance our connected business model, which aligns all of our assets -- from the production floor to consumers who choose Goodyear online and at retail,” says Kramer. “It will complement our existing high-volume facilities and give us a true competitive advantage.”

The new facility, set to open in 2019, is in close proximity to Goodyear’s Luxembourg innovation center and tire proving grounds.

For more information about Goodyear and its products, visit www.goodyear.com/corporate.

Related Topics: Luxembourg, plant capacity, Rich Kramer, tire plant, Wingfoot logo

Comments ( 0 )
More Stories
European tire shows are reaching a crisis point! Here we have Germany’s Reiffen Essen trade show, the Autopromotec in Italy and the Tire Technology Expo in Germany.
Article Saturation Point Danger for Tire Shows in Europe

With the Specialty Equipment Market Association (SEMA) Show due to take place this month in Las Vegas, which has to be one of (if not the) largest of its kind in the world, I thought it was the perfect time to take a step back and get an overall picture of what is currently happening in the tire show arena in Europe.

A special pre-event European Press Conference for Tire Cologne was staged by Koelmesse GmbH late last year.
News Tire Cologne Will Address Many Important Industry Segments

The Tire Cologne has posted a schedule of events for its first trade fair, to be held in May 29 through June 1, 2018, in Cologne, Germany. Although billed as "a trade fair for tires and wheels," it is really more than that, according to show organizers.

Nokian introduced the latest version of its all-weather tire, the WR G4, to dealers at a ride-n-drive near Denver, Colo.
News Nokian Introduces Next-Generation All-Weather and Winter Tires

Nokian Tyres plc has unveiled three next-generation products: the WR G4 all-weather tire and the studless Hakkapeliitta R3 and R3 SUV winter tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!