Suppliers

Goodyear Will Build a Highly-Automated Tire Plant in Luxembourg

Posted on September 12, 2017
Goodyear's planned Luxembourg plant will rely on its proprietary Mercury process to produce tires. It will feature "highly-automated, interconnected workstations, using additive manufacturing technologies to efficiently produce premium tires in small-batch quantities on-demand for replacement and original equipment customers."
Goodyear's planned Luxembourg plant will rely on its proprietary Mercury process to produce tires. It will feature "highly-automated, interconnected workstations, using additive manufacturing technologies to efficiently produce premium tires in small-batch quantities on-demand for replacement and original equipment customers."

The production of consumer tires for the original equipment and replacement market will soon be faster than ever, according to Goodyear Tire & Rubber Co.

Goodyear recently broke ground on an highly automated plant in Colmar-Berg, Luxembourg. The consumer tire plant will feature the company's proprietary Mercury production process.

The company is investing $77 million in the facility, which will produce approximately 500,000 tires annually and create approximately 70 new, full-time positions.

“Mercury addresses the increasing complexity in the tire industry as the number of vehicle models and options available to consumers continues to proliferate,” says Chairman, CEO and President Rich Kramer. “It gives us the capability to increase our speed and flexibility to meet the growing demand for small volumes of high-margin, premium Goodyear tires and to deliver them to customers on demand, faster than ever.”

The technology used in the Mercury production process was developed and tested over the last five years at Goodyear’s innovation and development centers. The name "Mercury" is a reference to the mythical god of trade and travel, which inspired the creation of Goodyear's winged foot logo by company founder Frank A. Seiberling.

“Mercury will advance our connected business model, which aligns all of our assets -- from the production floor to consumers who choose Goodyear online and at retail,” says Kramer. “It will complement our existing high-volume facilities and give us a true competitive advantage.”

The new facility, set to open in 2019, is in close proximity to Goodyear’s Luxembourg innovation center and tire proving grounds.

For more information about Goodyear and its products, visit www.goodyear.com/corporate.

Related Topics: Luxembourg, plant capacity, Rich Kramer, tire plant, Wingfoot logo

Comments ( 0 )
More Stories
Yokohama has added 10 new videos to its Tire Tips channel for consumers.
News Yokohama Presents Tire Tips

Yokohama Tire Corp.has updated its video series of tire tips for consumers with 10 new segments.

Bridgestone says the Potenza RE980AS tire features a newly designed tread for impressive grip and handling.
Product Bridgestone Adds RE980AS to Potenza Line

The new Potenza RE980AS ultra high performance tire from Bridgestone Americas Inc. is engineered for luxury and performance vehicles.

Martins Industries says the new mobile impact wrench support stand is the only product of its kind on the market and addresses a need in the market at an affordable price.
Product Martins Industries Unveils Mobile Impact Wrench Support Stand

Martins Industries Inc.’s new mobile impact wrench support stand is designed to reduce fatigue normally associated with repeatedly lifting and torqueing an impact wrench.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!