Mark Rhodes and Scott Rhodes, the second generation brothers who own Plaza Tire Service Inc., are the winners of Modern Tire Dealer’s 2017 Tire Dealer of the Year Award.
Together they oversee a fast-growing tire enterprise. Plaza Tire operates 62 retail stores in Missouri, Arkansas, Illinois and Kentucky, and those stores generate an estimated $80 million in sales.
Since 2004, when the Rhodes brothers purchased the business from their father, Vernon “Pee Wee” Rhodes, they’ve added 25 stores. They manage their inventory from a single warehouse in Cape Girardeau, and each store carries at least 1,000 tires in stock every day. The company makes it a priority to serve customers quickly, and that requires having inventory on hand when customers walk in the door. In early 2017 Plaza Tire initiated a new promise to customers: “four tires in one hour, guaranteed.”
“Mark and Scott have established themselves as true leaders in the tire industry,” says Greg Smith, publisher of Modern Tire Dealer. “They have stayed true to their father’s motto of promoting and protecting the Plaza Tire brand which has resulted in amazing growth for the company.”
This is the 25th year Modern Tire Dealer has presented its Tire Dealer of the Year Award. Mark Rhodes and Scott Rhodes join a list of tire industry icons who have won the award, including Bruce Halle, chairman of the largest tire dealership in the U.S., which does business as Discount Tire and America’s Tire. Last year’s winner, Alpio Barbara, owns and operates Redwood General Tire Service Co., a single store in Redwood City, Calif.
Share your congratulations with Mark Rhodes and Scott Rhodes and the Plaza Tire team on social media using the hashtag #TDOY.