Retail

Meet the 2017 Winners of the MTD Tire Dealer of the Year Award: Mark Rhodes and Scott Rhodes

Posted on September 12, 2017

Mark Rhodes and Scott Rhodes, the second generation brothers who own Plaza Tire Service Inc., are the winners of Modern Tire Dealer’s 2017 Tire Dealer of the Year Award. 

Scott Rhodes, left, and Mark Rhodes, own and operate Plaza Tire, the business their father started in 1963. It has grown into a network of 62 stores and is No. 18 on the MTD 100.
Scott Rhodes, left, and Mark Rhodes, own and operate Plaza Tire, the business their father started in 1963. It has grown into a network of 62 stores and is No. 18 on the MTD 100.
Mark and Scott, the president and vice president of the 62-store business with its headquarters in Cape Girardeau, Mo., are the first pair of brothers to win the award in its 25-year history.

Together they oversee a fast-growing tire enterprise. Plaza Tire operates 62 retail stores in Missouri, Arkansas, Illinois and Kentucky, and those stores generate an estimated $80 million in sales.

Since 2004, when the Rhodes brothers purchased the business from their father, Vernon “Pee Wee” Rhodes, they’ve added 25 stores. They manage their inventory from a single warehouse in Cape Girardeau, and each store carries at least 1,000 tires in stock every day. The company makes it a priority to serve customers quickly, and that requires having inventory on hand when customers walk in the door. In early 2017 Plaza Tire initiated a new promise to customers: “four tires in one hour, guaranteed.”

“Mark and Scott have established themselves as true leaders in the tire industry,” says Greg Smith, publisher of Modern Tire Dealer. “They have stayed true to their father’s motto of promoting and protecting the Plaza Tire brand which has resulted in amazing growth for the company.”

Mark Rhodes and Scott Rhodes are featured on the cover of MTD's September 2017 issue.
Mark Rhodes and Scott Rhodes are featured on the cover of MTD's September 2017 issue.
A $13,000 donation from Modern Tire Dealer and Plaza Tire’s suppliers will be made in the Rhodes brothers’ names. The donation will be split between two charities: Big Brothers Big Sisters of Eastern Missouri and Hope Children’s Home in Jackson, Mo. The participating suppliers are: Advance Auto Parts Inc.; Bartec USA LLC; Bridgestone Affiliated Retailer Nationwide Network; Cooper Tire & Rubber Co.; Dick Cepek Tires & Wheels; Falken Tire Corp.; First State Community Bank; Hankook Tire America Corp.; Hunter Engineering Co.; Mam Software Inc.; Michelin North America Inc.; Mighty Distributing System of America Inc.; Mohawk Rubber Sales; Myers Tire Supply Co.; National Automotive Parts Association (NAPA); Nokian Tyres Inc.; Rubber Inc.; Sailun Jinyu International; Sentury Tire Americas; Sure Tire Co.; Tire Alliance Groupe; Valvoline LLC ; Vee Rubber America Inc.; and Yokohama Tire Corp.

This is the 25th year Modern Tire Dealer has presented its Tire Dealer of the Year Award. Mark Rhodes and Scott Rhodes join a list of tire industry icons who have won the award, including Bruce Halle, chairman of the largest tire dealership in the U.S., which does business as Discount Tire and America’s Tire. Last year’s winner, Alpio Barbara, owns and operates Redwood General Tire Service Co., a single store in Redwood City, Calif.

Read MTD’s cover story on the Rhodes brothers here, and check out the digital edition of our September 2017 issue.

Share your congratulations with Mark Rhodes and Scott Rhodes and the Plaza Tire team on social media using the hashtag #TDOY.

Related Topics: Greg Smith, Mark Rhodes, MTD 100, MTD Tire Dealer of the Year, Plaza Tire Service, Scott Rhodes

Comments ( 0 )
More Stories
News Leeds West Groups Buys 42 Midas Locations

Leeds West Groups (LWG) is buying Auto Systems Experts (ASE), an employee-owned company based out of Davenport, Iowa, that operates 42 Midas locations in six states in the Midwest.

News Sumitomo Rubber North America Wins Technology Award for Mobile App

Sumitomo Rubber North America Inc. (SRNA) has won the 2017 Ventana Research Leadership Award in the Digital Technology category.

The DieHard Auto Center stores feature a clean, modern look, and offer consumers free WiFi access. The store in Detroit, Mich., is pictured.
News DieHard Auto Centers Update: Expect More DieHard Branded Stores and Tires

In June 2016, when Sears Holding Corp. announced it was attaching its iconic DieHard brand name to tires, the president of Sears Auto Centers told Modern Tire Dealer, “We will learn a lot over the next 18 months about the acceptance of the brand.”

Three sizes have been added to the Duraturn Mozzo Touring tire line.
News 13 New Duraturn Tire Sizes Are Coming to North America

How many sizes are the marketers of the Duraturn consumer tire brand adding to their lineups? A baker's dozen.

News Cooper Reorganizes 'Certain Departments'

Cooper Tire & Rubber Co. went through a reorganization last week. Although the company would not comment on which departments were affected, it did share a few details with Modern Tire Dealer.

Mark Rhodes, left, and Scott Rhodes present Plaza Tire Service's donation to Jenny Pagel-Guile of St. Jude Children’s Research Hospital.
News Plaza Tire Service Raises Money for St. Jude Children's Hospital

For the fourth consecutive year, Plaza Tire Service Inc. customers and employees made donations to support St. Jude Children’s Research Hospital. The tire dealer raised $17,856.71 at its 62 stores and its corporate office.  

The ATEQ VT31 features an easy-to-read display; user-friendly navigation and command buttons; and vehicle make, model and year look-up.
News ATEQ VT31 Can Read 100% of TPMS Sensors

ATEQ TPMS Tools LC has a new TPMS sensor activator and reader available in North America: the VT31. It is designed to read 100% of TPMS sensors. 

Soo Il Lee will become the next CEO and president of Hankook. He's worked for the tire maker for 30 years.
News Hankook Names Soo Il Lee CEO and President

Hankook Tire Co. Ltd. has named Soo Il Lee CEO and president. He will serve alongside existing CEO Hyun Bum Cho.

The Ecsta PA51 will replace two tires: the Ecsta 4X II and Ecsta PA31.
News Kumho Will Release New Tires and Boost Sports Marketing in 2018

Kumho Tire USA Inc. is building on double-digit growth in passenger and light truck sales in 2017 with new products for the marketplace and social media marketing campaigns aimed at sports fans in 2018.

The Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Fla., is the location for TIA's 2018 OTR Conference.
News Vince Papale to Speak at TIA’s 2018 OTR Conference

The Tire Industry Association (TIA) Off-the-Road Conference brings together hundreds of earthmover tire industry professionals to participate in a variety of educational sessions, networking opportunities and leisure activities. Next year’s conference will be held at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Fla., Feb. 21– 24.

CTDA board member Billy Eordekian, left, met with TIA President David Martin at TIA Honors 2017.
News New Year Luncheon Will Feature TIA and SEMA WTC Execs

The annual pairing of the California Tire Dealers Association (CTDA) with Billy Eordekian is almost upon us. And tire- and wheel-related industry vendors and dealers are invited.

News Goodyear and Sandia Labs Mark 25 Years of Technical Collaboration

The Goodyear Tire and Rubber Co and Sandia National Laboratories are celebrating two and a half decades of technical collaboration to improve tire design.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!