Cooper Updates Its Website

Posted on September 18, 2017

Cooper Tire & Rubber Co. has redesigned its consumer website with a focus on making the tire selection process less overwhelming.

Cooper says the site,, eliminates tire jargon, features better navigation and digital tools to lead consumers on the right path.

An interactive tire selector guide called ‘Help Me Choose’ helps consumers find the right tire by asking three simple questions about vehicle type, expected mileage and typical weather conditions experienced.

Through streamlined navigation and user-friendly language, consumers are guided to the tires that meet their unique needs. In addition the site offers intuitive filtering through the use of check boxes related to key criteria utilized in the tire purchase decision. Those browsing the site can also view all Cooper tires and select ones to compare.

“The new Cooper Tires site is driven by consumer research and designed to simplify tire selection without eliminating options," says Jessica Egerton, director of brand development for Cooper. "It provides consumers with choices for reviewing and comparing tires, all intended to make the purchase decision easier and less stressful. The site is optimized for mobile viewing, free of tire-related jargon and prominently features unbiased consumer reviews — an important factor in the tire selection process.”

The site has added personalized assistance through live chat with a Cooper consumer relations specialist, who can answer questions related to tire selection, tire maintenance, warranties and more.

Consumers also can access educational content that can help while making a purchase decision, as well as information regarding tire maintenance and how to inspect and care for tires.

Egerton says, “Consumers are using tire manufacturer websites as a prime location for comparing products before making a purchase decision. Our new site serves as a helpful guide, providing consumers with the knowledge and tools they need to easily find the right tire for their vehicle and lifestyle, helping them feel confident in their purchase.”

For more information on Cooper, visit

Related Topics: Cooper, Jessica Egerton, new website

Comments ( 0 )
More Stories
The Coats 1400 Direct Drive Wheel Balancer displays both static and dynamic unbalance data on the screen.
Product Coats 1400 Wheel Balancer Is Designed for Medium-Volume Shops

The Coats 1400 Direct Drive Wheel Balancer  is designed specifically for general service outlets with medium volume.  

The new Yokohama BluEarth 109L ultra wide-base tire is available in size 445/50R22.5.
News Yokohama Adds 2 SmartWay-verified Trailer Tires to Its Lineup

Two new fuel-efficient truck tires -- one an ultra wide-base tire -- will be available from Yokohama Tire Corp. in the U.S. and Canada on March 1, 2018. Both are trailer tires: the BluEarth 109L and BluEarth 109L UWB (ultra wide-base).

BKT says the Agrimax V-Flecto resists wear even at low operating pressure.
News BKT Displays Its Agrimax Ag Tires at FIMA in Spain

When members of the farming industry gather at Zaragoza in Spain for the 40th edition of FIMA, the International Trade Fair for Agricultural Machinery, Balkrishna Industries Ltd. (BKT) and its line of Agrimax tires will be there, too. The 2018 event, which began Feb. 20, will run through Feb. 24.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!