The GIIB group has a license agreement with Point S Malaysia.
“We had deliberately positioned ourselves for other business model within the tire industry, and saw an opportunity in the retailing scene of Malaysia, and especially with Point S retailing concept — which is a huge success not just in Europe, but also North America, as well as now in other regions”, says Tai Qisheng, deputy CEO of GIIB group and also the managing director of Point S Malaysia.
The store is located in Petaling Jaya, a 30 minute drive from Kuala Lumpur city Centre.
Fabien Bouquet, CEO of Point S Development says, “We are elated to cross over to Asia in our ambitious drive to be the first global tire retailing chain. We registered our Point S Asia representative office in Singapore just earlier this year, and appointed GIIB to be our partner in Malaysia, and now our first store in Asia. This is really a significant moment for Point S, as well as the tire industry.”
Point S operates in 32 countries with more than 3,500 retail points of sale. In 2016 Point S sold more than 16 million tires and notched more than 3 billion Euro in revenue.