Suppliers

Yokohama Promotes Andrew Briggs

Posted on October 18, 2017

Yokohama Tire Corp. has promoted Andrew Briggs to a newly created position, vice president of marketing and product management. He replaces Fred Koplin, senior director of marketing and motorsports, who has retired after 12 years with the company. 

Andrew Briggs earned his MBA from University of California, Irvine and has a degree in business administration with an emphasis in marketing from California State University, Long Beach.
Andrew Briggs earned his MBA from University of California, Irvine and has a degree in business administration with an emphasis in marketing from California State University, Long Beach.
Briggs has been with Yokohama for 14 years. He joined the company in 2003 and has held several positions including account manager, senior manager of motorsports and senior director of marketing, product planning and motorsports. Briggs was promoted to senior director of tire business and product planning in 2015.

Briggs will report to Jeff Barna, Yokohama's chief operating officer.

“As senior director of tire business and product planning, Andrew was instrumental in successfully introducing several new products to the market, while also reinforcing the value created by our analytics and customer service teams,” Barna says. “In his expanded role, Andrew will be responsible for leveraging the company’s product plan into a cohesive marketing and motorsports strategy for North America, while continuing to provide direct supervision to customer service and tire business planning.” 

Fred Koplin has retired from Yokohama after 12 years.
Fred Koplin has retired from Yokohama after 12 years.
Koplin retires after 12 years with Yokohama.

“Fred was adept at forging long-standing and trusting relationships with many of YTC's most prolific distributor and dealer customers, while also consummating a number of strategic sponsorships with major sports and auto racing teams,” says Barna. “Fred is a consummate professional and we thank him for his many accomplishments while serving in leadership roles here at YTC.”

For more information about Yokohama, visit www.yokohamatire.com.

Related Topics: Andrew Briggs, Fred Koplin, promotions, Yokohama

Comments ( 0 )
More Stories
Video Cemb Brings Fast, Touchless Wheel Alignment to North America

Cemb-USA/BL Systems Inc. is highlighting the 5-second, touchless wheel alignment system. Installation of the first system in North America is underway.

News Bridgestone Creates Partnership to Focus on Natural Rubber Source

Bridgestone Americas Inc. is partnering with a chemical company to develop a path toward the commercialization of guayle in the agricultural, sustainable rubber and renewable chemical sectors.  

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!