Commercial Business

TA Truck Service Turns Its Attention to Smaller Fleets

Posted on October 31, 2017

TravelCenters of America LLC is continuing its aggressive march into the commercial tire dealer market. Barry Richards, executive vice president, says the almost-year-old TA Service Commercial Tire Network is "on the right course."

The truck stop company invited a group of truck tire manufacturers to a meeting ahead of the 2017 Specialty Equipment Market Association (SEMA) Show to talk about some of the top issues facing the industry. Greg Frary, vice president of truck service, says the discussion spanned responsible tire resources, Tier 2 tires, and the looming uncertainty of the quashed tariff on truck tires imported from China.

Richards says the company wants to leverage its 244 brick-and-mortar locations (there's one in Canada, but all the rest are in the U.S.) Those are good staging areas, but the company also has 150 on-site service trucks that visit fleet customers' yards to perform maintenance checks, plus 600 road squad trucks that offer roadside service for tire blow outs and other emergency break downs.

And while the company has historically focused on large, national fleets, Richards says TA Truck Service has been aggressive in branching out. "We're going after non-traditional fleets," such as vocational fleets (think plumbers, electricians, etc.) plus multi-use construction companies.

Richards says the company has "drastically shifted" its focus and is "doing a much better job" working with smaller fleet customers.

Another new venture created in the last year has been a partnership with auction companies that sell used trucks. TravelCenters has created the "TA Certified" label. The company is working with auction firms to inspect, repair and certify the condition of used trucks before they're sold, much like original equipment manufacturers in the passenger automotive space certify their used vehicles at dealerships.

Related Topics: 2017 SEMA Show, Barry Richards, commercial fleets, Greg Frary, medium truck tires, TA Truck Service Commercial Tire Network, TravelCenters of America

Comments ( 0 )
More Stories
Titan says the Goodyear OptiTrac LSW1100/35R32 and LSW1250/35R46 configuration is the world’s largest super single tire setup currently available for MFWD tractors.
News Is This the Largest Super Singles Setup for MFWD Tractors Ever?

Titan International Inc. has added the Goodyear-branded Optitrac LSW1100/35R32 and LSW1250/35R46 super single tire setup to its Extreme Flotation lineup.  

News BKT Plant Receives Supplier Award from Caterpillar

Balkrishna Industries Ltd.'s Chopanki, India, tire production facility was recently honored by one of its customers, Caterpillar Inc.

News Pirelli's Financial Results Are Positive Through 3 Quarters

Pirelli & Cie SpA posted net income of 123.6 million euros on revenues of 4 billion euros through the first nine months of fiscal 2017 ended Sept. 30. That compares to income of 16.7 million euros on sales of 3.7 billion euros for the same period last year.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!