Jack Williams Tire Unveils 'The Right Way' Campaign

Posted on November 22, 2017

Jack Williams Tire and Auto Service Centers reports it has launched its new “The Right Way” campaign, supporting its dedication to treat every customer and every car the right way – "The Williams Way."

The Jack Williams Tire rebrand includes new customer-facing marketing messages that will be showcased on television and in print – as well as carried through to outdoor advertising, digital promotion, and in-store signage. In addition, Jack Williams Tire will be launching branded content offering tips and guidance to drivers via its blog on – as well as in an expanded social media campaign.

 “At every one of our local Pennsylvania shops, we pride ourselves on taking care of customers and their cars, day after day. This new campaign both visually and emotionally captures just that,” says Scott Friedman, director of marketing. “The right tires, at the right price, done the right way. That’s what we’ve been doing at Jack Williams Tire since our family started this business back in 1929. Doing it this way is just simply the right way – The Williams Way.”

To lead the rebranding effort, Jack Williams Tire partnered with Philadelphia-based advertising agency-of-record LevLane. The new campaign highlights the following core components of the business:

Right tire: Jack Williams Tire says it believes in giving every customer the right tires for their vehicle — not the most expensive, or even the most popular, but the one their experts truly believe will serve them the best in the long run.

Right price: Jack Williams is committed to giving its customers the lowest tire price. If a customer finds tire prices lower elsewhere, they’ll match the price.

Right way: Jack Williams reports it operates with honesty and integrity — values instilled in it from the founder Jack Williams Sr. They don’t believe in up-charging or overselling — they just give customers reliable service and quality tires.

Jack Williams Sr. founded Jack Williams Tire Co. in Kingston, Pa., in 1929. Today, Jack Williams Tire is a multi-generation, family-owned business with 36 retail locations and a network of 12 warehouses throughout northeastern and central Pennsylvania. Serving five states and employing more than 800 employees, it offers full-service auto and truck services including tire repair and replacement, alignment, oil changes, state inspections, brakes, tire rotations, shocks and more. In addition, the company operates three aftermarket specialty shops under the brand Auto Addictions. Jack Williams Tire is headquartered Avoca, Pa.

Founder Jack Williams Sr.’s son Bill Williams was Modern Tire Dealer’s Tire Dealer of the Year in 2006.

For more information on Jack Williams Tire, visit

Related Topics: Ad campaign, Bill Williams, Jack Williams Tire, MTD Tire Dealer of the Year

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