Suppliers

LaTres Jarrett Will Lead Marketing for Bridgestone’s Retread Business

Posted on November 28, 2017
LaTres Jarrett is the new director of marketing for Bridgestone's Bandag retreads business unit.
LaTres Jarrett is the new director of marketing for Bridgestone's Bandag retreads business unit.

Bridgestone Americas Inc. has named LaTres Jarrett director of marketing for its Bandag retreads business unit.

In her new role, Jarrett will lead the strategic marketing efforts at Bandag to revitalize and grow the brand among customers and dealers.

“We are excited to welcome LaTres to the Bandag team,” says Eric Higgs, vice president, marketing, commercial tire group, Bridgestone Americas Tire Operations LLC. “LaTres brings more than 16 years of valuable experience in brand-building and customer strategies. She is a natural team leader and creative thinker who is well-suited to take Bandag marketing initiatives to the next level.”

Prior to joining Bandag, Jarrett managed marketing campaigns for leading brands such as Pepsi, Gatorade, Cap’n Crunch and Dole, among others. She also facilitated licensing partnerships on behalf of CSM Bakery Solutions with brands such as Hershey, Cinnabon, Oreo and Welch’s.

Jarrett earned a master of business administration from the University of Michigan and a masters in chemical engineering from the University of Louisville.

For more Bridgestone company news, visit BridgestoneAmericas.com.

Related Topics: Bandag, Bridestone Americas Inc., executive appointments, LaTres Jarrett

Comments ( 0 )
More Stories
News Pirelli Improves Income-to-Sales Ratio for 1Q 2018

Pirelli & Cie SpA's first-quarter sales were down compared to last year. However its profits were up.

A golf team made up of active, reserve and retired military pause for a photo during their day pro-am day of golf sponsored by Interstate Batteries.
News Interstate Batteries Treats Service Men and Women to a Golf Event

Interstate Batteries Inc. treated more than 200 active duty, retired and reserve military personnel to a pro-am day of golf at Cedar Crest Golf Club in Dallas, Texas, on May 6.

"We are outperforming the industry, which was down in the first four months of 2018," says ATD's Stuart Schuette.
News Schuette: ‘I Want to Make Sure That You Have the Facts About ATD’

With tire distribution in the U.S. undergoing what may be a paradigm shift in the way wholesalers and retailers will do business together in the future, the largest of them all says its business is strong. And it is sharing key financial information to prove it.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!