Sears Will Turn to Amazon for DieHard Tire Sales in 2018

Posted on December 19, 2017

Beginning in early 2018 Sears Holdings Corp. will offer its DieHard-brand tires and automotive batteries on

The company began its roll out of products on the mega online retailer Dec. 14, 2017, when it started selling DieHard jump starters, battery chargers and maintainers at

"DieHard is America's most trusted and preferred automotive battery brand and the collaboration with Amazon makes it easier for millions to shop the brand," says Tom Park, president of the Kenmore, Craftsman and DieHard brands for Sears. "As we have previously stated, we want to diversify the revenue streams of our iconic brands and launching on will significantly expand the distribution and availability of the DieHard brand in the U.S., building on the success of our recent Kenmore appliances launch on"

Modern Tire Dealer caught up with Park, as well as Jon Otterberg, the president of Sears Auto Centers since April, to talk about the company's gameplan. (It likely includes more DieHard-branded stores, and more DieHard tires.) Read about it here:DieHard Auto Centers Update: Expect More DieHard Branded Stores and Tires

For more information visit

Related Topics:, Online tire sales, Sears DieHard, Sears Holdings Corp., Tom Park

Comments ( 0 )
More Stories
European tire shows are reaching a crisis point! Here we have Germany’s Reiffen Essen trade show, the Autopromotec in Italy and the Tire Technology Expo in Germany.
Article Saturation Point Danger for Tire Shows in Europe

With the Specialty Equipment Market Association (SEMA) Show due to take place this month in Las Vegas, which has to be one of (if not the) largest of its kind in the world, I thought it was the perfect time to take a step back and get an overall picture of what is currently happening in the tire show arena in Europe.

A special pre-event European Press Conference for Tire Cologne was staged by Koelmesse GmbH late last year.
News Tire Cologne Will Address Many Important Industry Segments

The Tire Cologne has posted a schedule of events for its first trade fair, to be held in May 29 through June 1, 2018, in Cologne, Germany. Although billed as "a trade fair for tires and wheels," it is really more than that, according to show organizers.

Nokian introduced the latest version of its all-weather tire, the WR G4, to dealers at a ride-n-drive near Denver, Colo.
News Nokian Introduces Next-Generation All-Weather and Winter Tires

Nokian Tyres plc has unveiled three next-generation products: the WR G4 all-weather tire and the studless Hakkapeliitta R3 and R3 SUV winter tires.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!