Giti Begins New Year as Rose Parade Sponsor

Posted on January 2, 2018
Giti Tire was a sponsor of the Rose Parade in downtown Pasadena, Calif., on Jan. 1.
Giti Tire was a sponsor of the Rose Parade in downtown Pasadena, Calif., on Jan. 1.

Giti Tire (USA) Ltd. was a sponsor of the 129th Rose Parade in Pasadena, Calif., on Jan. 1, 2018, as well as the Decorating Places pre-parade float viewing activities.

It is the third year Giti has served as the official tire sponsor of the Rose Parade and presenting sponsor of Decorating Places.

Before the parade, visitors experienced the final stages of float preparation, decorating them with thousands of roses and other flowers and seeds at the Decorating Places locations.

On the first day of the new year, more than a hundred thousand people attended the Rose Parade and millions more worldwide watched on television.

“Sponsoring this iconic American event again was a tremendous way to kick off what promises to be a great year for the company in North America,” says Kenny Lee, senior director of marketing. “Our new passenger and light truck tire plant in South Carolina is now producing American made tires for American consumers, and we’re introducing some exciting new products.”

Giti Tire Group, headquartered in Singapore, has been in the tire business since 1951. Giti Tire operates 8 manufacturing plants and produces a broad range of tire products.

Giti Tire (USA) Ltd., based in Rancho Cucamonga, Calif., is Giti Tire Group's sales, marketing, and distribution company for North America. It markets and sells the GT Radial, Primewell and Dextero brands for high performance vehicles, passenger, SUV, light truck, and medium trucks through national retailers, independent retailers and distributors across the United States and Canada. For more information, visit

Related Topics: Giti Tire (USA) Ltd., Giti Tire Group, Rose Parade

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