Suppliers

Hankook’s 2018 Program for Young Tire Designers Focuses on Autonomous Driving

Posted on January 22, 2018

Hankook Tire Co. Ltd. is asking student tire designers to create a new tire concept using autonomous driving technology in its “2018 Design Innovation” program.

Design Innovation is held every two years. Hankook says the program realizes the infinite possibilities of a tire through designing creative and realistic alternatives to driving.

The theme of the 2018 Design Innovation program is “Extending Future Life Beyond Mobility.” In 2035, human life is expected to be more connected to systems with technological advances such as artificial intelligence and robotics. Future mobility in this era will likely not be limited to transporting a person to a different location, but will also span to providing new experiences and values to the traditional mobility environment, according to Hankook. Participants of the project will be asked to create a new tire concept using autonomous driving technology, proposing a whole new experience to future driving life.

In association with the prestigious UK’s Royal College of Art, over 10 students majoring in vehicle design will participate in the project. The participants will be required to present a 3D modeling of a future tire, including tire, wheel, and the exterior design. The project will start in January, ongoing to March. Some selected entries will be created into animations and actual size mock-ups and will be displayed in September along with an award ceremony.

Hankook Tire constantly suggest innovative vision of future driving through the Design Innovation project since 2012. The prior Design Innovation project was held in 2016 with University of Cincinnati on “Connect to the Connected World,” proposing smart mobility for the future mega city.

The 2014 project was held in association with University of Design, Engineering and Business in Pforzheim, Germany on ‘A Great Challenge for a Great Change’. The project shed light on what key roles tires can play in the era of climate change. The first project began in 2012 with University of Cincinnati with the theme “The Way to the Future.”

For more information, visit Hankook Tire’s global website at www.hankooktire.com/global.

Related Topics: 2018 Design Innovation, autonomous vehicles, Hankook Tire Co. Ltd.

Comments ( 0 )
More Stories
News Hankook Offers Rebate on 8 Tire Patterns

Hankook Tire America Corp. is offering consumers a $50 rebate on certain purchases of four passenger and light truck tires from May 21 to July 13, 2018.  

News Tiremetrix Provides Dealers Free Tire Recall, Tire Aging Lookup Service

During National Tire Safety Week (NTSW) software provider Tiremetrix LLC will provide tire dealers and auto service providers with a free web-based database to check for tire recalls and tire aging issues.  

Johnson Controls manufactures absorbed glass mat (AGM) batteries under private label for a range of auto retailers, OE manufacturers, distributors and mass merchants throughout North America. Photos courtesy of Johnson Controls.
Article OEM Battery Trends: How the Latest Technologies Affect Battery Sales and Service

While the latest high-tech amenities are adding numerous safety, comfort and convenience benefits to a vehicle, they also are creating more battery-related issues for vehicle owners.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!