Suppliers

Hankook’s 2018 Program for Young Tire Designers Focuses on Autonomous Driving

Posted on January 22, 2018

Hankook Tire Co. Ltd. is asking student tire designers to create a new tire concept using autonomous driving technology in its “2018 Design Innovation” program.

Design Innovation is held every two years. Hankook says the program realizes the infinite possibilities of a tire through designing creative and realistic alternatives to driving.

The theme of the 2018 Design Innovation program is “Extending Future Life Beyond Mobility.” In 2035, human life is expected to be more connected to systems with technological advances such as artificial intelligence and robotics. Future mobility in this era will likely not be limited to transporting a person to a different location, but will also span to providing new experiences and values to the traditional mobility environment, according to Hankook. Participants of the project will be asked to create a new tire concept using autonomous driving technology, proposing a whole new experience to future driving life.

In association with the prestigious UK’s Royal College of Art, over 10 students majoring in vehicle design will participate in the project. The participants will be required to present a 3D modeling of a future tire, including tire, wheel, and the exterior design. The project will start in January, ongoing to March. Some selected entries will be created into animations and actual size mock-ups and will be displayed in September along with an award ceremony.

Hankook Tire constantly suggest innovative vision of future driving through the Design Innovation project since 2012. The prior Design Innovation project was held in 2016 with University of Cincinnati on “Connect to the Connected World,” proposing smart mobility for the future mega city.

The 2014 project was held in association with University of Design, Engineering and Business in Pforzheim, Germany on ‘A Great Challenge for a Great Change’. The project shed light on what key roles tires can play in the era of climate change. The first project began in 2012 with University of Cincinnati with the theme “The Way to the Future.”

For more information, visit Hankook Tire’s global website at www.hankooktire.com/global.

Related Topics: 2018 Design Innovation, autonomous vehicles, Hankook Tire Co. Ltd.

Comments ( 0 )
More Stories
Video Cemb Brings Fast, Touchless Wheel Alignment to North America

Cemb-USA/BL Systems Inc. is highlighting the 5-second, touchless wheel alignment system. Installation of the first system in North America is underway.

News Bridgestone Creates Partnership to Focus on Natural Rubber Source

Bridgestone Americas Inc. is partnering with a chemical company to develop a path toward the commercialization of guayle in the agricultural, sustainable rubber and renewable chemical sectors.  

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!