Commercial Business

Alliance Shares Tire Expertise in New Video Series

Posted on January 29, 2018

Alliance Tire Americas Inc. (ATA) has created a series of videos with brief, easy-to-understand explanations of tire science and how-to help for machinery owners and operators in the field. The first series of videos focuses primarily on the farm tire segment.

Alliance is calling the video blog series "Tireside Chat." The first series of five videos — all one to three-minutes in length — has been released on the tire maker's Facebook page and YouTube channel.

“The Tireside Chat Series is an informal and friendly way for ATA to provide machinery owners and operators with helpful tips and knowledge to help them get the best possible performance out of their tires and equipment,” says Barry Clifford, manager of marketing at ATA. “Some of the segments explain the technology inside a particular type of tire or dig into how tires impact other aspects of success on the job, like soil compaction on the farm. Basically, we’re answering questions and solving problems our salespeople and engineers see every day in the field.”

The Tireside Chat segments are hosted by Product Specialist James Crouch, and cover a range of topics, from ballasting tires to using a tape measure to determine if a tire is properly inflated. The chats are "brand agnostic" and feature helpful tips.

Other topics include managing tires to reduce soil compaction, how to determine the age of a tire from sidewall markings, and the differences among IF, VF and radial tires. Additional episodes will be released steadily throughout 2018.

“Tires are a very technical product, but there are many simple tricks that can have a huge impact on productivity around the farm,” says Crouch. “I want our customers to have good information, so they can make smarter choices. The Tireside Chat videos are a great way for us to help our customers do better and maybe even save money.”

All ATA Tireside Chat segments are available on the Alliance Tire Americas Facebook page and its YouTube channel.

For more information, visit

Related Topics: Alliance, consumer education, James Crouch, videos

Comments ( 0 )
More Stories
Publisher David Wilson believes there is still a future for tire retreading as a profitable business.
News Tyrexpo Africa: A Global Viewpoint on Retreading

In preparation for Tyrexpo Africa, to be held April 10-12, 2018, at the Gallagher Convention Center in Johannesburg, South Africa, David Wilson, publisher and editor at Retreading Business and the publisher for three specialist magazines for the tire industry, shares his views on the overall outlook of the global commercial tire retread market.

Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!