Retail

Former MTD Editor Steve LaFerre Dies at 77

Posted on January 30, 2018

Stephen Douglas LaFerre, one of only nine editors in the 99-year history of Modern Tire Dealer, died Jan. 27, 2018, in Wadsworth, Ohio, after a brief illness. He was 77.

A passionate advocate of the tire industry for more than 30 years, LaFerre joined Modern Tire Dealer in 1967 armed with a journalism degree from Ohio University. He was named editor in October 1976.

Three years later he joined the BFGoodrich Tire Division's public relations department. He remained devoted to the brand after the B.F. Goodrich Co. merged its tire division with Uniroyal Inc.'s Uniroyal Tire Co. subsidiary in 1986, and after the former Michelin Tire Corp.'s purchase of the Uniroyal-Goodrich Tire Co. in 1989.

After leaving Michelin, he was a consultant for various tire industry publications until his retirement in 2010.

LaFerre was born on June 5, 1940, in Dover, Ohio, to the late Donald Frederick and Mary Catherine (Edman) LaFerre. He served his country as a member of the Army Reserves in the early 1960s.

On Jan. 4, 1969, he married the former Carol Jean Johnson, with whom he enjoyed 49 years of loving marriage. He is survived by Carol and their daughter Terri (Jeff) Lamm; his sister Bonnie Lindsey; three grandchildren; four great-grandchildren; and his dear canine companion, Max.

Steve's family will receive callers at the R.K. Lindsey Funeral Home in Dennison, Ohio, from 4 p.m. to 7 p.m. on Thursday, Feb. 1. A celebration of his life, to be held in Wadsworth, is planned for a later date.

In lieu of flowers, memorial contributions may be made to the Summa Cardiovascular Institute's Heart Valve Clinic in Akron, Ohio. For more information, contact R.K. Lindsey Funeral Home Inc. at (740) 922-1970 or online at www.lindseyfh.com.

Related Topics: BFGoodrich tires, obituary, Steve LaFerre

Comments ( 0 )
More Stories
Hiring a third party to come in and mystery shop your stores, both in person and via telephone, will help you see what you can’t see.
Article 71% of Employees are Disengaged: So What Makes You Think Yours are Not?

Do you see what I see? Of course not! If you could see through your customers’ eyes, they would tell you how well, or how poorly, your employees engage customers. It’s not that easy to track, however.

In addition to warning its employees on the dangers of texting and driving, Ramona Tire promotes that message to the public with its “Please make it home safe today” digital billboard on I-215 west of Hemet, Calif. (see sidebar).
Article How Is the ‘Health’ of Your Business Insurance Coverage?

Many of us make it a point to see our doctor for regular checkups. Doing so gives the physician the opportunity to assess the current condition of our health, and gives us a chance to ask questions about medical issues or concerns. A thorough exam can help to diagnose early symptoms and gives the doctor an opportunity to offer recommendations and advice for a healthier lifestyle.

The new G-Max RS is the General brand's first UHP summer tire. The company says its Smart Technologies offer impressive performance in dry and wet conditions while visual alerts provide driving confidence.
Product New G-Max RS UHP Summer Tire Rounds Out General Line

The new G-Max RS is the first General brand tire designed for the ultra-high performance summer tire segment.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!