Two-time NASCAR champion Greg Biffle is joining Team GT beginning in 2018 — as a social media correspondent.
Biffle is hitting the road to test the General Tire brand’s “Anywhere Is Possible” theme.
Biffle, the 2000 Truck Series and 2002 XFinity Series champion, will be the focus of a social media campaign that sees him participating in a series of events throughout the year, each of which will be documented in real-time on General Tire’s social channels. Fans will be able to interact with Biffle on his excursions by using the hashtag #Biffle on Twitter, Instagram and Facebook.
"We’re extremely excited to have Greg Biffle join Team GT," says Travis Roffler, director of marketing for the General Tire brand. "Greg’s voice will provide a change of pace in the channels. His perspective will be a great third-party approach and will allow us to earn new followers, increase our awareness, and of course, generate tons of content."
An avid outdoorsman, Biffle is a natural fit with General Tire and the company’s “Anywhere Is Possible” mantra. He joins Team GT as social media correspondent and will be tackling adventures on the trail, at the lake, in the desert and on the streets.
Biffle's first role as a member of Team GT will be in New Orleans, La., where he will take part in the launch of the newest members of the General Tire line, the G-Max RS and the Grabber A/TX. Biffle will participate alongside the media members there to cover the event, testing the new product line on a variety of vehicles while providing behind-the-scenes access.