Suppliers

OE Partnerships Will Help Hankook 'Become a Top-Tier Brand'

Posted on February 1, 2018
Hankook Kinergy GT tires are OE on the 2018 Toyota Camry.
Hankook Kinergy GT tires are OE on the 2018 Toyota Camry.

Hankook Tire Co. Ltd. plans to continue expanding its original equipment relationships to include some of the nation’s leading automotive brands.

After securing OE partnerships with two of the top-selling sedans on the market, the Honda Accord and Toyota Camry, last year, Hankook partnered with Ford Motor Co. to produce an all-season fitment for the 2018 Lincoln Navigator. The Navigator will be available with Hankook Dynapro HT RH12 tires, in size 285/45R22.

Hankook is looking to pursue more OE opportunities in 2018. "We are excited for automakers and consumers to experience the exceptional quality of our products that are being produced in America for American consumers,” says Eric Shirley, director of sales for Hankook Tire America Corp.’s OE Division.

Hankook says strong OE partnerships and the opening of its first North American manufacturing facility late last year will help Hankook become a top-tier brand among American consumers.

The company adds it "is discussing opportunities with several top-tier U.S. auto manufacturers" to become the OE supplier to a handful of popular 2019 models.

Hankook recently began distribution of its first sound-absorbing “silent foam” tire in North America. The tire, OE on the 2018 Nissan Rogue SV, is designed to reduce road noise and enhance the driving experience "through a special noise-absorbing polyurethane foam inlay sheet that is applied to the inside of the tire."

For more information on Hankook tires, visit www.hankooktire.com.

Related Topics: Eric Shirley, Hankook Kinergy GT, OE tires, tire technology

Comments ( 0 )
More Stories
Yokohama has added 10 new videos to its Tire Tips channel for consumers.
News Yokohama Presents Tire Tips

Yokohama Tire Corp. has updated its video series of tire tips for consumers with 10 new segments.

Bridgestone says the Potenza RE980AS tire features a newly designed tread for impressive grip and handling.
Product Bridgestone Adds RE980AS to Potenza Line

The new Potenza RE980AS ultra high performance tire from Bridgestone Americas Inc. is engineered for luxury and performance vehicles.

Martins Industries says the new mobile impact wrench support stand is the only product of its kind on the market and addresses a need in the market at an affordable price.
Product Martins Industries Unveils Mobile Impact Wrench Support Stand

Martins Industries Inc.’s new mobile impact wrench support stand is designed to reduce fatigue normally associated with repeatedly lifting and torqueing an impact wrench.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!