Wholesale Distribution

Ivy Chin Joins ATD as Digital and Technology Officer

Posted on June 12, 2018

Ivy Chin has joined American Tire Distributors Inc. (ATD) as chief digital and technology officer. She will be responsible for driving ATD’s continued digitization and evolving technology operations in the newly created role.

Chin will report directly to Stuart Schuette, CEO and president of ATD. He said she will lead the company's team of information technology associates "as we continue on our journey of innovation and transformation to be the intelligent digital distributor.”

More specifically, Chin and her team will be responsible for developing and activating the tools that enable ATD’s continued digitization to deliver "an unsurpassed associate and customer experience." She will support accelerating ATD’s position at the forefront of digital technology and disruption in the replacement tire industry.

ATD is more than a tire distributor, says Schuette. "Our strategy focuses on helping our customers thrive in a digital landscape that is constantly evolving."

Chin brings an extensive retail digital background to ATD. Most recently, she served as senior vice president, digital at PetSmart Inc. in Phoenix, Ariz. She returns to the Charlotte, N.C., area, where she previously served as senior vice president of ecommerce and omnichannel digital for Belk Inc. for nearly seven years. Prior to her time at Belk, she served 14 years in various e-commerce and IT roles at QVC Inc. in West Chester, Penn.

She also has served on the board for shop.org (an annual e-commerce conference hosted by the National Retail Federation) and Women in Retail Leadership Circle (NAPCO Media) and is a member of the National Retail Foundation’s Digital Council. Chin’s honors include:

* Chain Store Age magazine’s "Top 10 Women in Retail Tech."

* Charlotte Business Journal’s "Women in Business."

* Drexel University’s "Alumni Circle of Distinction Award."

ATD is the largest independent supplier of tires to the replacement tire market, with 140 distribution centers and approximately 80,000 customers across the U.S. and Canada. For more information, visit atd-us.com.

Related Topics: ATD, digital marketing, hirings, Ivy Chin, Stuart Schuette

Comments ( 0 )
More Stories
Purcell Tire has remained on the cutting edge of technology by adapting to changing trends, like retreading OTR tires for large mining vehicles.
News Purcell Tire Purchases Northwest Retreaders

Purcell Tire & Rubber Co., the largest OTR tire retreader in the U.S., has purchased the Northwest Retreaders Division of NRI Inc., the second largest.

The first week of July 2018 will mark the launch of TireHub, the joint distribution project of Goodyear and Bridgestone.
News TireHub Gets the Green Light From Regulators

TireHub LLC is a go. The joint venture for passenger and light truck tire distribution between Goodyear Tire & Rubber Co. and Bridgestone Americas Inc. will begin serving customers the first week of July.  

News Thomas Geiger Sr., CEO of Capital Tire, Dies at 86

Thomas Geiger Sr., senior executive officer of Capital Tire Inc., died June 14, 2018, after a brief illness. The Perrysburg, Ohio, resident was 86.

Be the First to Know

Get the latest news and most popular articles from MTD delivered straight to your inbox. Stay on top of the tire industry and don't miss a thing!