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Tire News

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July 22, 2014

Yokohama supplies Mercedes-Benz again

Yokohama Rubber Co. Ltd. will supply original equipment tires to Daimler AG for the Mercedes-Benz GLA-Class compact SUV.

Tags: Mercedes-Benz, OE tires, Run-flat tires, Yokohama C.drive

Charlotte White, 76, of Akron, Ohio, provided the winning submission for Goodyear s Name the Blimp
July 22, 2014

New Goodyear airship named ‘Wingfoot One’

The Goodyear Tire & Rubber Co. announced that Wingfoot One is the name of the company’s newest airship, a semi-rigid, Zeppelin model LZ N07-101 assembled at Goodyear’s Wingfoot Lake airship hangar and unveiled in March, 2014.

Tags: Charlotte White, Goodyear Blimp, Goodyear Tire & Rubber Co., Paul Fitzhenry, Wingfoot One

New Giti Executive Vice President of Sales and Marketing Armand Allaire (right) with racecar driver
July 22, 2014

Giti restructures its management team

Giti Tire (USA) Ltd. has reorganized its senior management team. Two top executives changed positions; another joined the company.

Tags: Armand Allaire, Enki Tan, Patrick Gunn, Reorganization, Tire plant, Tom McNamara

July 21, 2014

Chris Forsberg grabs his 5th podium of the Formula Drift season

For the 5th time this season Hankook Tire driver Chris Forsberg was on the winner’s podium this past weekend at Evergreen Speedway in Monroe, Washington having secured a third place finish at Formula Drift Round 5: Throwdown. Forsberg’s third place finish marks his fifth consecutive podium appearance of the season.

Tags: Evergreen Speedway, Formula Drift, Hankook Tire, Hankook Ventus R-S3

Red Kap Performance Shop pants feature Reinforced Double Knees that bend and flex easily while
July 21, 2014

Performance Plus featured in workwear video

VF Imagewear, makers of Red Kap brand work clothes, has released a YouTube video featuring Performance Plus Tires, Long Beach, Calif., to promote its newly launched work pants and shorts designed specifically for tire and automotive technicians, Performance Shop Pants and Shorts.

Tags: Performance Plus Tires, Performance Shop Pants and Shorts, Red Kap, VF Imagewear, work clothes

The host even showcased a vehicle of its own at the Net Driven car show, one of the events held
July 21, 2014

Net Driven hosts Automotive Dealer Council

The inaugural meeting of the Automotive Dealer Council was held at Net Driven's new headquarters in Scranton, Pa., on July 17, 2014.

Tags: 20 Groups, Automotive Dealer Council, Barry Steinberg, Direct Tire, Internet marketing, Tire Industry Association, Tire Rack, Under-car service

July 21, 2014

AAPEX webinar covers marketing messages

The Automotive Aftermarket Products Expo (AAPEX) AAPEXedu Webinar Series announced it will present “The Seven ‘Can’t Forget’ Ingredients in Your Marketing Messages,” a free exhibitor webinar on Tuesday, Aug. 5, 2014 at 4 p.m., EST.

Tags: AAPEX, AAPEXedu Webinar Series, Automotive Aftermarket Products Expo, Marketing, Steve Miller

July 21, 2014

Mitchell 1 enhances SocialCRM marketing solution

Mitchell 1 has added a new website development service to its SocialCRM shop marketing solution to provide automotive repair shops a cost-effective solution for designing, managing and maintaining a professional business website.

Tags: Internet, Marketing, Mitchell 1, Software

Celebrating Vogue Tyre’s 100th anniversary are (left to right) Larry Marciniak, regional vice
July 21, 2014

Vogue Tyre celebrates 100-year milestone

To commemorate its 100th anniversary in 2014, Vogue Tyre & Rubber Co. conducted an anniversary celebration in Chicago this past weekend for employees and business partners. The company was started in 1914 by Harry Hower, a chauffeur who invented the whitewall tire with a patented gold stripe design.

Tags: Doug Dodson, Greg Hathcock, Lloyd Dodson, Vogue Tyre & Rubber Co., Whitewall Tires

July 21, 2014

TBC Wholesale expands the Sumitomo brand

TBC Wholesale Group, a brand under the TBC Corp. umbrella, continues the expansion of the Sumitomo brand with the addition of seven sizes to the Touring LS broad line touring program.

Tags: Sumitomo, TBC Corp., TBC Wholesale Group

Tanner Foust in action at the Red Bull Global Rallycross Championship in New York.
July 21, 2014

Tanner Foust wins at Volkswagen Rallycross N.Y.

The Volkswagen Andretti Rallycross team is coming home with a first place trophy and some bodywork that needs fixing. Tanner Foust and Scott Speed were two of the fastest cars on the track throughout the fourth round of the Red Bull Global Rallycross Championship in New York.

Tags: Nassau Veterans Memorial Coliseum, Red Bull Rallycross Championship, Volkswagen Andretti Rallycross Team

July 21, 2014

Yokohama, Michelin, Bridgestone and... Kenda?

On the heels of the 2014 Open Championship at Royal Liverpool Golf Club in Hoylake, England, Modern Tire Dealer Editor Bob Ulrich turned back the clock to July 20, 2003. That was the day Kenda USA was the most popular tire company in the world.

Tags: B.O.B., Sports marketing, Television commercials

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