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July 1, 2014

Yokohama adds UHP tire to Advan line

Yokohama Tire Corp. (YTC) has added an all-season ultra high performance tire to its Advan flagship line. The Advan Sports A/S goes on sale July 1 in the U.S. in 28 sizes. Seven more sizes will be available later in the year.

Tags: All-seanson tires, UHP tires, Yokohama Advan, Yokohama Tire Corp.

May 13, 2014

Reifen 2014: Yokohama plans a packed booth

Yokohama Rubber Co. Ltd. will participate in the Reifen 2014 International Trade Fair, to be held in Essen, Germany, from May 27 through May 30.

Tags: OE tires, OTR tires, Reifen 2014, Run-flat tires, Winter tires, Yokohama Advan, Yokohama BluEarth, Yokohama Geolander

February 11, 2014

Yokohama has an OE Advan-tage on Porsches

Porsche AG has selected the Yokohama Sport V105 N-0 as an original equipment fitment on the new Porsche Panamera.

Tags: OE tires, Yokohama Advan

March 27, 2013

Ride and drive: Yokohama goes on 13-city tour

Continuing on its quest to educate dealers throughout the country about its tire line-up, Yokohama Tire Corp. has kicked-off its 2013 Ride and Drive Training Program in Albuquerque, N.M.

Tags: Fred Koplin, Yokohama Advan, Yokohama Avid, Yokohama S.drive

November 12, 2012

Another Mercedes fitment for Yokohama

Yokohama Advan Sport V105 MO tires, part of Yokohama Rubber Co. Ltd.'s flagship line, have been selected as original equipment for the new Mercedes-Benz CLS Shooting Brake, produced by Daimler AG of Germany.

Tags: OE tires, Yokohama Advan

September 6, 2012

Summit: Motorsports technology and orange oil

For the second year, Yokohama Tire Corp. will participate in Sonoma Raceway’s "Accelerating Sustainable Performance Summit."

Tags: Duane Sampson, Motorsports, Yokohama Advan, Yokohama Avid

December 28, 2011

Yokohama will go all out in India

The Indian subsidiary of Yokohama Rubber Co. Ltd. will exhibit at the 2012 Auto Expo in New Delhi, India, Jan. 5-11. This will be the third time Yokohama India Private Ltd. will participate in the country's largest motor show, which is held every two years.

Tags: Motorsports, Trade show, Yokohama Advan, Yokohama Geolander, Yokohama Parada

September 26, 2011

Ride and drive: Yokohama targets consumers

Yokohama Tire Corp. has been sponsoring ride-and-drive training programs for tire dealers for 20 years. Now, the Fullerton, Calif.-based tire manufacturer is looking at opening the event to consumers.

Tags: sales and marketing, Theresa Palang, Yokohama Advan

April 10, 2011

Come to ADDY: Yokohama wins app award

Yokohama Tire Corp. has captured a Silver ADDY Award for its Yokohama Tire Explorer iPad app, which was published on iTunes last month. The app won in the "Mobile Marketing" category of the regional competition.

Tags: Awards, Yokohama Advan, Yokohama Geolander

February 25, 2011

Yokohama app is a 'Tire Explorer'

Yokohama Tire Corp.’s new iPad app, the "Yokohama Tire Explorer," was introduced at the recent Los Angeles Auto Show. It is available free on iTunes.

Tags: App, Green, Yokohama Advan, Yokohama Geolander

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