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February 12, 2015

Yokohama to participate in Geneva auto show

Yokohama Rubber Co. Ltd. plans to participate again this year in the annual Geneva International Motor Show. The 85th edition of the Geneva show will be held from March 5-15, 2015.

Tags: Geneva International Motor Show, Yokohama Advan, Yokohama BluEarth, Yokohama Geolander, Yokohama IceGuard

June 5, 2014

Baja 500, Red Bull Global Rallycross on tap for Yokohama

Dirt will be flying as Yokohama Tire Corporation’s (YTC) motorsports teams tackle two tough races: the 46th annual Tecate SCORE Baja 500 desert duel, June 5-8 in Ensenada, Baja, Mexico, and the Red Bull Global Rallycross (GRC) competition at the Circuit of the Americas in Austin, Texas on June 7.

Tags: GEOLANDAR A/T-S R, Red Bull Global Rallycross, Tecate SCORE Baja 500, Yokohama Advan, Yokohama Tire Corporation

March 3, 2014

Yokohama named exclusive tire supplier for Red Bull Global Rallycross

Yokohama Tire Corporation is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

Tags: Red Bull Global Rallycross, Yokohama Advan, Yokohama Tire Corporation

December 27, 2013

Tokyo Auto Salon exhibitors: Toyo and Yokohama

Toyo Tire Japan Co. Ltd. and Yokohama Rubber Co. Ltd. will man booths at the 2014 Tokyo Auto Salon Jan. 10-12. The event will be held at the Makuhari Messe convention center in Makuhari, Chiba, Japan.

Tags: 2014 Tokyo Auto Salon, Toyo Tranpath, Trade show, UHP Tires, Yokohama Advan

November 16, 2012

Yokohama will offer the new Advan Sport in Feb.

The Yokohama Advan Sport V105 is coming to the replacement market. Yokohama Rubber Co. Ltd. says that it will release the successor to its Advan Sport V103 in February 2013.

Tags: OE tires, UHP Tires, Yokohama Advan

September 11, 2012

Mercedes takes Advan-tage of Yokohama

The Yokohama Advan line has been well-received by vehicle manufacturers of late.

Tags: OE tires, UHP Tires, Yokohama Advan

August 24, 2012

Yokohama Rubber plans trip to Russia

Yokohama Rubber Co. Ltd. says it will participate in the 2012 Moscow International Automobile Salon. The Russian show will run from Aug. 29 through Sept. 9; it is open to the public beginning Aug. 31.

Tags: Motorsports, Winter tires, Yokohama Advan, Yokohama BluEarth, Yokohama Geolandar

October 24, 2011

Yokohama receives Japanese awards

Yokohama Rubber Co. Ltd.'s environmental efforts have been rewarded. Or should we say, "awarded."

Tags: Green, Truck tires, Yokohama Advan, Yokohama Zen

June 12, 2011

A new kind of hybrid, a new kind of Yokohama tire

Yokohama Rubber Co. Ltd. has begun delivery of its premium comfort tire, the Advan dB, to Toyota Motor Corp. for the new hybrid Prius a (for alpha). The original equipment size is 205/60R16 92V.

Tags: Green, Hybrid, low-rolling resistance, OE, Toyota Prius, Yokohama Advan

March 3, 2011

Yokohama's Oishi addresses fill-rate issues, etc.

The economic downturn in 2008-2009 caused severe repercussions within the tire industry, including a major slowdown in production. That, in turn, led to a problematic fill rate situation in the year that followed.

Tags: Green, Raw material costs, SmartWay, Takao Oishi, Yokohama Advan

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