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March 18, 2015

Yokohama shifts 2015 motorsports programs into high gear

Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corporation’s (YTC) 2015 motorsports season is ready to roll.

Tags: Best in the Desert, Porsche GT3 Cup Challenge USA by Yokohama, Red Bull Global Rallycross, SCORE, Yokohama Tire Corporation

April 2, 2014

Yokohama's Formula Drift title defense begins at Long Beach

The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown on ADVAN Neova AD08 R tires.

Tags: 2014 Formula Drift, Michael Essa, Yokohama Tire Corporation

March 3, 2014

Yokohama named exclusive tire supplier for Red Bull Global Rallycross

Yokohama Tire Corporation is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

Tags: Red Bull Global Rallycross, Yokohama Advan, Yokohama Tire Corporation

October 21, 2013

Yokohama releases mobile website

Yokohama Tire Corporation (YTC) has launched a mobile website that loads automatically on smartphones and is optimized for use on their smaller, touch-sensitive displays.

Tags: mobile website, Yokohama Tire Corporation

September 17, 2013

Essa wins Texas race and takes points lead on ADVAN Neova AD08 R tires

Driving on ADVAN Neova AD08 R tires, Yokohama-sponsored drifting competitor Michael Essa won Formula Drift’s “Round 6 Showdown” event at Texas Motor Speedway in Ft. Worth Saturday night.

Tags: ADVAN Neova AD08 R, Formula Drift, Michael Essa, Texas Motor Speedway, Yokohama Tire Corporation

July 17, 2013

New ADVAN Neova AD08 R to debut in Formula Drift

Veteran drifting competitor Michael Essa is taking Yokohama Tire Corporation’s newest ultra high-performance tire – the ADVAN Neova AD08 R – for a spin…and then some.

Tags: ADVAN Neova AD08 R, Formula Drift, Michael Essa, Yokohama Tire Corporation

May 28, 2013

Baja 500 preview with Heidi Steele and Jessica McMillin

In March, Yokohama Tire Corporation made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin.

Tags: Baja 500, Heidi Steele, Jessica McMillin, SCORE, Southern California Off Road Enthusiasts, The Desert Assassins, Yokohama Tire Corporation

March 14, 2013

Yokohama-shod Ferrari 458 ready for Sebring debut

American Le Mans Series (ALMS) Race Week has kicked-off at Sebring International Raceway (through March 16) and Yokohama Tire Corporation is ready to roll.

Tags: American Le Mans Series, Sebring International Raceway, Yokohama Tire Corporation

March 5, 2013

Yokohama slides into 2013 Drifting Program

Yokohama Tire Corporation (YTC) announced today it will participate as a Formula Drift tire supplier for the second consecutive year and will partner with three teams for the 2013 season.

Tags: ADVAN Neova AD08, ADVAN S.drive, Formula Drift, Yokohama Tire Corporation

January 15, 2013

Yokohama Tire Wins HDRA Season Opener

Yokohama Tire Corporation and the Desert Assassins’ quest to be the first-time recipient of the recently-created World Championship of Desert Racing, jumped off to a great start this weekend with Cameron Steele’s win at the HDRA South Point Vegas 250 in Jean, Nevada on January 12.

Tags: Cameron Steele, Desert Assassins, HDRA South Point Vegas 250, Southern California Off Road Enthusiasts, Yokohama Geolandar A/T-S R, Yokohama Tire Corporation

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