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Yokohama-shod action in Red Bull Global Rallycross competition.
June 5, 2014

Baja 500, Red Bull Global Rallycross on tap for Yokohama

Dirt will be flying as Yokohama Tire Corporation’s (YTC) motorsports teams tackle two tough races: the 46th annual Tecate SCORE Baja 500 desert duel, June 5-8 in Ensenada, Baja, Mexico, and the Red Bull Global Rallycross (GRC) competition at the Circuit of the Americas in Austin, Texas on June 7.

Tags: GEOLANDAR A/T-S R, Red Bull Global Rallycross, Tecate SCORE Baja 500, Yokohama Advan, Yokohama Tire Corporation

Essa will be driving the Essa Autosport BMW E46 M3 in Formula Drift this season.
April 2, 2014

Yokohama's Formula Drift title defense begins at Long Beach

The 2014 Formula Drift season starts April 4-5 in Long Beach, California, and Yokohama Tire Corporation (YTC) is ready to defend its title with reigning champion Michael Essa. YTC and Essa captured the 2013 Formula D crown on ADVAN Neova AD08 R tires.

Tags: 2014 Formula Drift, Michael Essa, Yokohama Tire Corporation

March 12, 2014

Yokohama goes racing at Sebring and the Mint 400

From Florida to Nevada, Yokohama Tire Corporation’s (YTC) motorsports teams will be in action this week. YTC will be competing at the season opener of the Porsche GT3 Cup Challenge USA by Yokohama, March 13-14 at Sebring International Raceway, as well as the Mint 400, March 15 in Las Vegas.

Tags: Mint 400, Porsche GT3 Cup Challenge USA by Yokohama, Sebring International Raceway, Yokohama Tire Corporation

Yokohama named exclusive tire supplier for Red Bull Global Rallycross
March 3, 2014

Yokohama named exclusive tire supplier for Red Bull Global Rallycross

Yokohama Tire Corporation is expanding its 2014 motorsports program to new arenas. The tire maker announced today it has signed an agreement to be the exclusive tire supplier of the Red Bull Global Rallycross (GRC) series.

Tags: Red Bull Global Rallycross, Yokohama Advan, Yokohama Tire Corporation

January 29, 2014

Cameron and Heidi Steele to Team-up at Best in the Desert’s Parker 425

After much anticipation, the husband and wife duo of Cameron and Heidi Steele – sponsored by Yokohama Tire Corporation, are joining forces again, this time in a Trophy Truck at the Best in the Desert’s Parker 425, January 31-February 2 in Parker, Arizona.

Tags: Best in the Desert’s Parker 425, Cameron and Heidi Steele, Yokohama Tire Corporation

Yokohama says its new mobile website brings a fresh, touch-friendly design to its online presence.
October 21, 2013

Yokohama releases mobile website

Yokohama Tire Corporation (YTC) has launched a mobile website that loads automatically on smartphones and is optimized for use on their smaller, touch-sensitive displays.

Tags: mobile website, Yokohama Tire Corporation

2013 Formula D champion Michael Essa.
October 15, 2013

Michael Essa captures the Formula Drift title

Yokohama Tire Corporation-sponsored Michael Essa is the king of Formula Drift – but it wasn’t easy. Essa, who drives on Yokohama’s newest ultra high-performance ADVAN Neova AD08 R tires, claimed the 2013 Formula D championship in front of a sellout-crowd during Saturday’s Round 7 “Title Fight” season finale at Irwindale Speedway in Southern California.

Tags: ADVAN Neova AD08 R, Formula Drift, Michael Essa, Yokohama Tire Corporation

Essa powered his GSR Autosport E46 BMW M3 to victory on ADVAN Neova AD08 R tires.
September 17, 2013

Essa wins Texas race and takes points lead on ADVAN Neova AD08 R tires

Driving on ADVAN Neova AD08 R tires, Yokohama-sponsored drifting competitor Michael Essa won Formula Drift’s “Round 6 Showdown” event at Texas Motor Speedway in Ft. Worth Saturday night.

Tags: ADVAN Neova AD08 R, Formula Drift, Michael Essa, Texas Motor Speedway, Yokohama Tire Corporation

The Y67 is one of two new mining tires from Yokohama.
September 5, 2013

Yokohama to display new mining tires

Yokohama Tire Corporation (YTC) will display two new mining tires, the Y20 and the Y67, at the Bluefield Coal Show Sept. 11-13 in Bluefield, W.V.

Tags: Mining Tires, Y20, Y67, Yokohama Tire Corporation

July 17, 2013

New ADVAN Neova AD08 R to debut in Formula Drift

Veteran drifting competitor Michael Essa is taking Yokohama Tire Corporation’s newest ultra high-performance tire – the ADVAN Neova AD08 R – for a spin…and then some.

Tags: ADVAN Neova AD08 R, Formula Drift, Michael Essa, Yokohama Tire Corporation

May 28, 2013

Baja 500 preview with Heidi Steele and Jessica McMillin

In March, Yokohama Tire Corporation made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin.

Tags: Baja 500, Heidi Steele, Jessica McMillin, SCORE, Southern California Off Road Enthusiasts, The Desert Assassins, Yokohama Tire Corporation

Yokohama Tire sponsoring new Stadium SUPER Trucks series
April 5, 2013

Yokohama Tire sponsoring new Stadium SUPER Trucks series

Yokohama Tire Corporation is returning to off-road stadium-style racing for the first time in almost two decades.

Tags: Geolandar A/T-S, Geolandar M/T+, Stadium SUPER Trucks, Yokohama Tire Corporation

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