SEMA Show, aftermath: There is an app for that

ASA's Michelle Lanza displays how an iPad tablet and ASA software allows dealers to manage their businesses from any remote location.

ASA Automotive Systems is creating a customizable app for retail tire dealers. According to President Ken Halle, the app will be ready by the end of the year.

Initially, the app will allow the consumer to:

1. search for tires and request quotes;

2. find a dealer's location; and

3. use coupons and be informed about special offers.

He says that after phase two of the project is completed, consumers will be able to buy tires through the app

ASA's customizable app for wholesale dealers already is in use. It is linked to the ASA wholesale website (for more information, click here.)

Apps are not the only way the company is going mobile. Mobile and wireless tools compatible with ASA software includes rugged tablets (lightweight, durable alternatives to traditional laptop computers); bar code scanners that also have "ship and bill" capabilities (inventory mobility); vin scanners (CarSide); and iPads and iPhones.

"We're continually looking to arm people with applications that will... increase traffic flow and (drive) new business to their dealerships," adds Halle.

Related Topics: 2011 SEMA Show, App, ASA CarSide, Ken Halle

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