March 12, 2013
Nokian is introducing three winter tires
In order to give its dealers a look at what it has planned for the upcoming winter season, Nokian Tyres North America invited its dealers to Finland.
The plant tour and presentation in the city of Nokia brought them up to speed on the parent company's available capacity. The trip to Ivalo, located 200 miles above the Arctic Circle, will introduce them to three tire lines available for order.
(The Hakkapeliitta R2, Hakkapeliitta R2 SUV and WR G3 were formally introduced on March 13, 2013. Stay tuned to Modern Tire Dealer for the official announcement on www.moderntiredealer.com.)
To find out more about what the North American subsidiary of Nokian Tyres plc has in store for its dealers, check out the latest blog from MTD Editor Bob Ulrich, "Will Nokian have the capacity to produce 3 new tire lines?"
And should you think that Nokian only sells winter tires, think again. The company has increased its sales 230% in the last nine years with the help of all-season and summer tires. The WR G3 and WR G3 SUV (which will be introduced next year) are all-season touring tires with severe service emblems on their sidewall -- a rare combination.
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