September 06, 2013
Firestone promotional tour shifts to football
Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations LLC, announced the start of the second leg of its Firestone Drives America Tour at the NCAA College Football game between Stanford and San Jose State Saturday, Sept. 7, 2013.
The tour is a cross-country road show that introduces new Firestone commercial truck tires to fleets and drivers. The road show will visit eight select college football games this fall.
The traveling road show crossed the country this summer stopping at 12 minor baseballgames. At each stop, a local food bank was given a donation, with a total of $15,000 contributed.
“The Firestone Drives America Tour summer stops were a great success, providing fun experiences for thousands of attendees, including a chance to learn about our latest Firestone commercial truck tires – the FS591 steer, FD691 drive, and FT491 all-position radials,” says Matthew Stevenson, vice president of marketing, Bridgestone Commercial Solutions. “
The Firestone Drives America Tour is part of the “Those With Drive, Drive a Firestone” campaign, which kicked off in March and includes a series of activities across the United. The campaign includes the Drive a Firestone Sweepstakes, where one Class 8-CDL holder will win the sweepstakes grand prize – a special Firestone Edition Class 8 tractor. The tractor is on display during the tour.
Tour attendees can talk to Firestone experts about how to achieve a lower cost per mile and any other questions they may have about Firestone tires. To see road show tour schedule, visit www.firestonetrucktires.com.
The Firestone Drives America Tour concludes at the 2014 Mid-America Trucking Show in Louisville, Ky.
For more information on Firestone-brand tires, see “Bridgestone offers mid-level commercial tires.”
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