October 01, 2013
Vogue Tyre featured in hip-hop YouTube video
Vogue Tyre and Rubber Co. has seen a five percent boost in website traffic since the release of the music video "White Walls" by international hip-hop group Macklemore and Ryan Lewis on YouTube.
“We saw an immediate spike in web traffic the day the video was released on YouTube on Sept. 10,” says Brian Fjeldsted, vice president of marketing.
“We have also seen additional Facebook likes and visits throughout the month. This has been great at generating buzz about our brand, and is perfect timing to leverage our upcoming fourth-quarter signature sales event.
Vogue Tyre is specifically mentioned by Macklemore and Ryan Lewis in the song. The company says the artists asked if there was a way they could leverage Vogue Tyres in the video.
“This was a great opportunity to contribute our support to their music and creative vision by offering the use of our Los Angeles warehouse for filming,” says Vogue Tyre President Greg Hathcock.
The company says the YouTube video of “White Walls” has already received over four million views. Vogue Tyre invented the original white wall tire in 1914. For more information, visit www.voguetyre.com.
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